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WELCOME TO THE WORLD OF ILES FORMULA

“I am excited to share our journey and take you behind the scenes of Iles Formula. I dedicate our journal to you to draw inspiration from trends I observe around the world, my haircare advice, styling tips + tricks, and interviews with our expert friends in the haircare industry. This section was made for you, so I welcome your thoughts, ideas and suggestions.”

- Wendy Iles, Founder of Iles Formula

Wendy's Tips

Conversations

Trends

Inspirations

How To Prepare Your Hair For The Festive Season

As the Festive Season arrives, your hair deserves the same attention as your wardrobe. Discover how to protect, nourish, and perfect your hair with the Iles Formula ritual — and... Read more...

Best Christmas Gifts for Hair Lovers: The Ultimate Luxury Haircare Gift Guide

Gift season is here. Treat hair lovers to Iles Formula luxury sets and hero products that blend science, elegance and indulgence. From the signature trio to masks and travel kits,... Read more...

The Ultimate Black Friday Guide to Luxury Haircare

Discover the secrets to elevated holiday haircare with our Ultimate Black Friday Guide. This season, we invite you to embrace reparative luxury through performance-driven formulas that transform from the very... Read more...

Holiday Hair 2025: Five Luxurious, Lustrous Looks for the Season

This year, our Holiday Hair inspiration has been guided by the trends from the Fall/Winter 2025 and Spring Summer 2026 runway shows. Trending is soft, nurtured, and utterly luminous hair. ... Read more...

Why Luxury Hair Products Are the Best Gift for You

Indulging in luxury haircare isn’t just a treat — it’s an investment in the health, shine, and vitality of your hair. Learn why these high-performance formulas make the perfect gift... Read more...

Holiday Hair Prep: How to Get Glossy, Healthy Hair Before Party Season

With the festive season approaching, it’s time to refresh your hair ritual. Discover how to achieve glossy, healthy hair with Iles Formula’s expert care, from nourishing treatments to radiant, long-lasting... Read more...

Iles Formula shampoo and Iles formula conditioner

Hair Breakage Vs. Hair Shedding: How To Tell The Difference This Fall

Not all hair fall is the same. Discover the difference between natural shedding and true breakage and how Iles Formula’s clinically proven Shampoo and Conditioner stop breakage by up to... Read more...

PARIS MILAN RUNWAY HAIR TRENDS 2026

I’m thrilled to witness a decisive shift in both texture and length on the runways of Paris and Milan for Spring–Summer 2026. This season celebrates contrast — long hair is... Read more...

Colour, Curls & Cold Weather

Discover how to protect coloured and curly hair this autumn. Keep your locks hydrated, lustrous, and healthy all season long with Iles Formula. Read more...

Beyond Breakage: The Hidden Signs Your Hair Needs Repair

Discover the subtle early signs of hair damage, loss of elasticity, dullness, tangling, or scalp imbalance, and restore health and lustre with Iles Formula. Read more...

Marie claire award winning rinseless root refresh dry shampoo

Award-Winning Freshness: Best Dry Shampoo by Marie Claire

Recognised by Marie Claire as Best Dry Shampoo, the Iles Formula Rinseless Root Refresh redefines freshness. A modern essential, it revives hair and scalp without residue, effortless luxury, anytime, anywhere. Read more...

The Fall Edit: Haircare Swaps You Need to Make This Season of Fall 2025

Refresh your haircare this Fall 2025 with Iles Formula. Discover essential swaps, from weightless conditioners to protective serums, to keep hair healthy, shiny, and resilient all season. Read more...

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