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Animal Welfare and Hair Care: Choosing Cruelty-Free Hair Products to Care for Your Hair and the Planet

What does cruelty-free mean?

Products that are cruelty-free are ones that have not been tested on animals and do not contain any animal-tested ingredients. These products ensure the safety of animals by using alternative testing techniques (like computer-based methods, cell cultures, and more). Despite these technological advancements, 88% of the current 50 largest hair care and cosmetic companies in the world fail to comply with cruelty-free practices. This goes to show that the use of many hair products nowadays comes at a cost- the well-being of animals.




Image sourced from Unsplash (William Daigneault) 


Why does it matter whether your products are cruelty-free?

The cruel reality is that animal testing for hair care results in the suffering and death of hundreds and thousands of animals each year. Rabbits, guinea pigs, mice, and many more animals are sacrificed for the meager pleasure of human beauty products. Given the alternatives to animal testing (as mentioned above), companies nowadays have the resources and technology to create high-quality and safe-to-use products, without subjecting animals to inhumane conditions. Fortunately, there are companies that recognize this issue and offer products that are cruelty-free. Selling these ethical products promotes a step in the right direction, while also giving consumers better and conscious options for their shopping decisions.


Image sourced from the Iles Formula website

‘Minimalism meets Maximum Performance’

Family-owned, sustainable, and integrity-driven business, are the 3 pillars of the Iles Formula brand. With the ability to repair, nourish, strengthen, and protect your hair,  it is a ‘breath of fresh air in this heavily saturated and unethical hair care market of today.


Iles Formula haircare products are cruelty-free

Do you wish to care for your hair while still ensuring the well-being of animals? With a cruelty-free and vegan-friendly formula, the Iles Formula Signature Collection is renowned for its instant nurture and repair qualities, transforming ALL hair types to sumptuous spun silk hair, even the most damaged hair from the very first use. Iles Formula incorporates forward-thinking technology and natural ingredients sourced from the Brazilian Amazon rainforest. To read more on Iles Formula ingredients read here.  To read how they are sourced read here


Iles Formula Signature Collection

Sustainability is also a core value

Iles Formula has also acquired the Butterfly Mark through Positive Luxury. The Butterfly Mark is awarded to luxury brands that go beyond compliance and meet the highest standards of verified innovation, social and environmental. We are proud of our achievements and are 100% committed in everything we do.


Feel free to tag us with @ilesformula_hair and #ilesformula on your social media to share your sustainable vegan-friendly products! Here’s to cruelty-free and animal-friendly hair care!

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