"News"

Scroll on to discover our top hair ideas for  Holiday Hairstyles. Our founder Wendy Iles will instruct you through selected tutorial videos teaching a 3-minute accessorized chignon and how to prepare frizz-free naturally dried curls. Preparation…

November 18, 2021

Short haircuts to make your heart go pitapat! That’s what we saw on the Spring Summer 22 runway show of Alexander McQueen, their first women’s wear show in London in 20 years! This is our edit of those short-cropped hair cuts from a…

October 21, 2021

We at Iles Formula are very proud to work alongside some of the best freelancers and salons in the business of hair. The 2021 Met Ball was no exception. The annual Costume Institute Gala is the fashion world’s equivalent of, let’s say,…

September 16, 2021

Have you ever wondered how the Pro’s get so much more volume, and much better luster in the hair when they do a brushing than your attempt delivers?  Our founder celebrity stylist Wendy Iles has offered here her unique technique to a…

May 10, 2021

It’s award season again and although the latest runway shows in Europe didn’t offer any extraordinary inspiration for hair, the Grammys and  Golden Globes did touch on some looks that will easily inspire you to wear. Image sourced…

March 17, 2021

This week it seemed fitting around International Women’s Day to feature our founder Multi-Award Winning Celebrity Hairstylist and Founder of Iles Formula Haircare, Wendy Iles. Read on to know about her life and how Iles Formula became born…

March 10, 2021

We all feel the sudden urge to chop off our hair into a bob at least once a year. However, as soon as we give in to this urge, we start to miss our long locks. If that’s the case with you, don’t worry! You can turn your short hair into a…

January 4, 2021

What Happened with Hair Trends of 2020? Let’s delve into what hair trends evolved during 2020! 2020 is interesting as it’s the first year we’ve had no runway shows to inspire us and no travels either. We were locked away most of…

December 30, 2020

Our Founder Wendy Iles gives her expert tips on creating Heidi Klum’s festive updo. It’s the kind of hairstyle that works for all occasions, equally as good with a pair of jeans, as it is with a red carpet gown. …

November 22, 2020

Did you know that apart from collecting our raw ingredients from Australia, Japan, and Morocco, we also collect several of our key ingredients from the forest floor of the Amazon Forest in Brazil? Our Shampoo for example is formulated mostly from…

October 2, 2020