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The difference between Iles Formula and other brands is the instant repair we deliver without coating the hair with any substances that over time build up and create a counter effect of breakage. Iles Formula delivers phenomenal repair results immediately. Please take a moment to read our reviews!
All our formulas are made in the USA.
Yes. We have many male clients using Iles Formula. Our products have a perfect pH therefore it is excellent for scalp health, hair repair and continued hair nurture for anyone. The most popular formulas amongst our male customers are the Shampoo + Conditioner, or the Shampoo + Finishing Serum.
Iles Formula is safe to use on all hair including young children, the formulas contain no nasties. Knots and tangles will just disappear. Iles Formula will nourish and protect your child’s delicate hair in the same way as it does for adults. Our shampoo is often used to help treat cradle cap too.
No. The results from the IIes Formula 3 Step System are phenomenal in transforming all hair, even damaged and dry hair to a sumptuous silk texture. The Finishing Serum is the best styling formula. Not only does it protect your hair against heat and humidity, but it also delivers a spectacular luster and a soft, organic memory to the hair so you will not need any other product.
The Signature Collection present the ultimate Iles Formula experience, our award-winning Shampoo + Conditioner + Finishing Serum + Conditioner Distribution Comb in a beautiful presentation box. It's perfect as a first time purchase, or gift. The 3 Step Replenishment System has the same contents, less the Conditioner Distribution Comb and is designed for our loyal, repeat customers in a simpler box.

Both are serums that protect the hair against heated tools and have UV filters to protect against color fade and humidity without ever weighing the hair down. The Finishing Serum delivers a lighter silky effect, excellent if blow dried into fine, thin hair as it will make the hair feel and look thicker. The Curl Revive delivers a weightier, cashmere effect to the hair so is ideal for all curl, wave and textured hair. It also works very well for thick, coarse Indian, Asian and chemically straightened hair.

One can also cocktail these serums. For example, someone with extensions would use the Finishing Serum on the their thin, fine, natural hair and the Curl Revive on their extensions.

We find Iles Formula works best without other styling products such as mousse or hairspray as they can remove the lustrous, sumptuous results Iles Formula delivers. However, you can still use your regular styling tools. The Iles Formula Finishing Serum has built-in heat protection for all styling tools.
All Iles Formula products work very well in hard water areas. The shampoo will require a little extra water and massage to create a lather, however the result will remain excellent.
This depends on how long your hair is. Generally speaking, if you have long hair and shampoo twice a week, a 200ml bottle will last around 2 months. A little more on shorter hair.
Our collection is available in selected leading salons and stores internationally. For the full range, please visit our Store Locator section.
Some of our retailers and salons sell our products on Amazon. However, to ensure you are purchasing a genuine product, please email us so we are able to verify the seller for you. For absolute authenticity, please purchase online on our website.
Yes. In fact, Iles Formula was developed as an antidote to tortured celebrity hair. Wendy Iles is a world renowened celebrity hair stylist who first developed Iles Formula as a private formula to use on her celebrity clientele during photo shoots, ad campaigns and TV commercials.
We do not offer single samples however we've designed the Discovery + Travel Kit for this purpose, as an introductory purchase at an entry price point, complete with 4 sets of sachets of our award-winning Shampoo + Conditioner + Finishing Serum + Conditioner Distribution Comb.
We suggest a gentle hand or machine cycle with a touch of fabric conditioner to maintain the cashmere texture of the Turban Towel.
The Iles Formula Turban Towel is made from microfiber. We opted for this particular toweling for its fast absorbency of water. We tested it beside more sophisticated technical fabrics but found those towels scratched the hair surface of already damaged hair. Our microfiber has a very soft interior that almost feels like cashmere, it is very gentle on the hair shaft. It also has a button loop system so stays in place which is comfortable to wear. We have also enlarged the turban length to accommodate easily to those with extensions. This makes no difference to those with short hair, they can just create a few more turns in the twist.

Directions For Use

Iles Formula is nourishment for your hair so using too much is not a problem. However, in order not to waste these precious formulas, we recommend for short hair the equivalent of a size of a quarter. Double that amount for longer hair.
The Shampoo is sulfate free + silicon free + paraben free. The secret to our Shampoo is to use more water, not more product to activate the root juices then start massaging into the hair immediately to create an abundance of lather that will help distribute all the nutrients to the hair.
Yes. Our shampoo is sulfate free however it delivers an abundance of lather due to a root extract we use instead of sulfates. The secret to our shampoo is to add more water while massaging, not more product. The root extract buffs over damaged porosity bars on the hair shaft (particularly common in colored hair) so be sure to use it on the ends of the hair which need this nurture the most.
Normally this shoul d not create a problem. However, as there are healing qualities in our Shampoo, please try the first shampoo without the pigment additive and add it to the second shampoo. Preferably use a brand with pure pigments that won't contradict the nurture our Shampoo is delivering to your hair.
The Conditioner is our jewel and INSTANTLY repairs all hair texture to soft silk. The key is to comb the conditioner through to ensure even distribution. If you don't have a wide tooth comb please use a wet brush to comb the conditioner through your hair. Our conditioner heals hair by closing the hair cuticles tightly without coating it like traditional conditioners, nor leaving harmful residues like protein or keratin. Its performance is phenomenal.
The Iles Formula Finishing Serum can be used on both wet hair before drying, and on dry hair too to tame down any frizz. It is exceptional when heat activated, e.g. when blow-dried into the hair. It works like magic, making thin hair feel thicker, and thicker hair feel less bulky. Please be sure to cover each part of the hair.
The most important part of the shower process with curls is not to disrupt the curl too much. Once you've completed the Shampoo step, apply the Conditioner and comb the curls through to remove any tangles and knots in the parting you wish as this will be the last chance you have to comb your curls until dry. Stand under the shower and let the water roll through the hair in a downward direction to rinse the Conditioner so as not to add friction and avoid frizz. Apply our Turban Towel to gently squeeze out water without friction. Remove the towel, spray Curl Revive liberally through the hair and gently work it through the curls with your fingers. Let it dry naturally and do not touch until dry. Then use a wide tooth comb or fingers to manipulate the hair afterwards. Your curls will be perfectly formed and phenomenal.

Hair - Apply one pump to very wet hair and start massaging while adding more water to activate the mousse. Add more water not more product.  

Body - To optimise the cleansing experience with an abundance of lather, use with our specially curated antioxidant body sponge.  

Sponge – soak for 5 to 10 minutes in warm water before first use. 

As often as you wish. Our formulas are high performance using gentle ingredients so will never dry the hair or scalp.

Hair Types

Our products are perfect for ALL hair types.
Yes. Iles Formula will never weigh your hair down. In fact, by using our 3 award winning formulas, the Shampoo + Conditioner + Finishing Serum, fine hair will gain body and appear thicker and fuller. The results are immediate and right after the first treatment your hair will not only look great but also feel great. The Iles Formula Hair Mask has also been formulated not to weigh the hair down. It's performance is to nurture and strengthen hair and scalp without leaving any residue behind so it's perfect for even the finest of hair.
Yes. Our signature 3 steps work as perfectly on curly, colored hair as they do on straight hair. Additionally, following 2 years of R+D, the Iles Formula Curl Revive and Curl Revive Pack were specifically formulated for customers with any type of textured hair.
Yes. Greasy hair sufferers can benefit from our Shampoo which is sulfate free yet still lathers very well. Your hair will feel thoroughly cleansed and refreshed after use! The secret to our Shampoo is to add more water, not more product and to massage it into the hair immediately for the abundance of lather which will give the hair a thorough cleanse and lift the excess sebum from the scalp.
Yes, our formulas were born to nurture and repair all types of hair. The more damaged the more phenomenal the performance! The root extract in our Shampoo buffs over damaged porosity bars on the hair shaft which are particularly common in colored hair. The Iles Formula Conditioner is essential in repairing any damage as it locks the outer hair shaft and instantly detangles hair. The Iles Formula Finishing Serum is protection for your hair and contains UV filters to maintain your color while leaving hair vibrant and healthy.
Our shampoo is excellent on grey hair. The Shampoo contains a root extract in place of sulfates which actually removes the yellow tinges that can often appear in grey hair through pollution, city water and sometimes even medication.
Yes. Iles Formula is phenomenal on all hair extensions. We have some of the best extension salons using and selling Iles Formula as home care for their clients. As your extensions age, they will begin to feel rough and dry. Iles Formula transforms this hair to sumptuous silk. The best and most complete nurture system is the Signature Collection.
Most certainly, yes. Iles Formula is one of the most recommended products to use after ALL chemical procedures including Brazilian blowouts. The best and most complete nurture system is the Signature Collection.
Yes. All Iles Formula products are keratin safe. In fact, as keratin treatments disrupt the hair shaft, Iles Formula is the perfect home care after such a treatment to nurture, care and repair the hair shaft without coating or weighing the hair down.


It is something we are researching at present, however as our formulas are made using so many raw virgin ingredients, the formulas would smell like food without any fragrance hence we have opted for an allergen-free fragrance, our bespoke White Tea Flower scent.
Shampoo - pH 5.50 - 6.5
Conditioner - pH 4.0 - 5.0
Finishing Serum - pH 4.0 - 5.0
Iles Formula only uses Polyquaternium-10 and 11 which is a cellulose polymer. There is no evidence by the cosmetic regulators to show that it is unsafe for use. *It is NOT Quaternium-15 which has been banned.
Yes all our Iles Formula products are silicon free + paraben free + sulfate free. Haute performance with raw ingredients and technology in the highest form, absolutely no nasties.

There are over 15 key ingredients sourced from around the world. Silk from Japan, macadamia oil from Australia, and several root juices, oils and butters from the Amazon. These special ingredients mixed with high technology transform your hair to give it the Iles Formula Signature Spun Silk texture.

Please read more about our key ingredients: https://ilesformula.com/ingredients/

Our formulas are made using raw virgin ingredients so depending on the harvest, the consistency can differ slightly however the performance is always tested and remains unchanged.

Certain environmental factors can also affect the viscosity of the Conditioner and Hair Mask in particular such as hot climate or storing it near heat, however please rest assured this will never affect the performance of the formulas.


Yes, we are completely clean and green. We are sulfate free + paraben free + silicon free + phthalate free + gluten free + cruelty free + vegan friendly. We have been accredited as one of Positive Luxury's 'Brands To Trust'. We have undergone rigorous checks to achieve this accreditation as it's a matter close to our hearts.
Iles Formula does not test on animals. We have been accredited with the Leaping Bunny certification, meeting requirements beyond current laws to provide the best assurance that our formulas are completely free of animal testing at all stages of product development and distribution.
Our packaging is currently 100% recyclable, however not made from recycled plastic. The reason being that recycled plastic cannot be recycled again so there is no perfect solution available as yet. However we are committed to minimizing our impact on the planet and will continue to improve our sustainability standards as technologies evolve.


We offer 2 delivery options within the US. Standard Delivery takes 3-7 business days and we also offer a Next Day Delivery option as well.
We are able to ship internationally to certain countries. Please email us on contact@ilesformula.com for a quote


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