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How to Get the Most Out Of Your Hair Products – Formulas & Brushes


 Image by Iles Formula Ambassador Salon The Green Spot @mel.greenspotaz

When you unpack a new hair care product, the feeling you get is exhilarating. Especially when it is something you’ve read impressive reviews about or seen your favorite influencer use.

But as you start testing it out, you realize that it is not giving you the results you wanted.

Don’t worry though, such situations happen to everyone – how can you avoid spending crazy amounts of money on the wrong hair care products, or what should you consider to get the most out of your purchase?

Let’s find out in this comprehensive guide below.

First and foremost, steer clear from making impulsive purchases. Instead, ask yourself the following:

  • What do I want to achieve by using this product?
  • Does this product have natural, silicone-free, paraben-free, and sulfate-free ingredients?
  • Are these products catered to my hair type?

If the product in question can successfully answer the above conditions, the next step is to identify the correct ways to utilize the product:

1. Stick to one specific area

Heavy hangs the hair that wears too much product – many hairstylists recommend using hair formulas in terms of coin sizes. Quite simply, you should aim to use no more than a dime size of products for shorter styles. You can squeeze a nickel size of the product for medium-length tresses, and for longer locks, you can refer to a quarter.

2. Blend products with caution

Now, there is no set-in-stone rule stating that you cannot use multiple hair products at once. But it’s always a good idea to be careful with the combinations. For example, after using a highly hydrating serum, setting hair with an extra-strong hold hair spray can give an overly shiny finish that looks like your hair has been glazed with wax, also any nurture and softness you have delivered to the hair with the serum will be camouflaged by a sticky and brittle plastic coating spray.

To give you an idea of what kind of products pair well together, have a look at the Iles Formula Signature Collection. It is an award-winning ensemble of high-performance products that work efficiently and effectively on any hair texture. When used together, these chemical-free formulas deliver the most sumptuous, lustrous, repaired hair, right from the very first use.


Iles Formula Signature Collection

3. Brushes

Like makeup, our hairstyle is only as good as the brushes we use. Choosing the right hairbrush and using it properly can make a world of difference to the appearance of your hair and your strands.

We recognize that there is an abundance of hairbrushes on the market, and it can be pretty overwhelming to select one that complements your hair type.

So, to help you out, we’ve untangled all the brushes and their uses;

Detangler Brush & Wet Brushes:
Primary purpose: Detangling
Irrespective of whether your locks are wet, dry, permed, or stick straight, these brushes can easily comb through the texture and tackle stubborn knots without snagging and breaking the stands.

Round, Thermal, and Smoothing Brush
Primary purpose: Styling

If you want those bombshell waves or a sleek, blow-dry look, we highly suggest you get the brushes mentioned above. They are constructed with thick bristles that part hair strands easily and are engineered with heat conductive barrels that allow faster hair reshaping.

Rattail, Teasing Brush, and Wide Tooth Comb
Primary purpose: Separating and Settling Hair

This trio of brushes usually has a long stem that comes in handy when sectioning hair. Equally, if you have applied gel or waxy products, the comb’s wide-spaced or narrow teeth can ensure even application across strands.

As these combs are pretty easy to make, their manufacturers do not focus on quality. After one or two uses, the combs tend to snap. To prevent this from happening, Check out the Iles Formula Conditioner Distribution Comb. It is designed with premium plastic that is durable and antistatic.


Iles Formula Conditioner Distribution Comb

What’s more?

Its compact structure makes it easy to carry everywhere!

Next up, we will focus on the most common hair products and the optimal ways to apply them!

Shampoo and Conditioners

Both products are staples of hair care. We all know that the standard procedure is first to apply shampoo to damp hair and lather a moisturizing conditioner after. But often, people only use hair cleansers and neglect the importance of conditioning; in doing so, they are making their tresses brittle and susceptible to tangles.

Remember that shampoo is more drying, so, you want to ensure you use an organic and hydrating one like the Iles Formula Shampoo. It contains antioxidant-rich ingredients like active vegetal root juices, vitamin B5, and pantothenic acid – all of which rediscover, nourish, and support the natural radiance of your crowning glory!


Iles Formula Shampoo

As for Conditioners, they are designed to smoothen the strands and restore the softness in your hair. When applying conditioner, apply to mid-length and ends from around 2 centimeters from the roots, then take a large-tooth comb or wet brush to ensure its application is complete.  We never need the same quantity of conditioner at the roots as we need on ends. The comb will deliver to the roots the correct dose.

Serums and Oils

Hair oil is a must for those with untamed, frizzy hair. The lipids in it have stellar moisturizing benefits, and they lend your tresses a lush and polished look! The table below highlights the different types of oils and how each one of them can target specific hair issues.

Please note that those with less damaged hair types should be careful when using hair oils as overusing can lead to problems ranging from oily hair, blocked hair follicles, and even hair fall.

This is why you should consider a hair product that infuses the nutrients from the best oils like Argan Oil and Pracaxi Oil into the form of a lighter serum. The Iles Formula Finishing Serum and Curl Revive does just that. Not only are they perfectly PH-formulated but include the key ingredients of high-performance oils. These serums also protect your hair from heated styling tools, humidity, UV rays, and color fade.


Iles Formula Curl Revive


Iles Formula Finishing Serum


Coconut Oil:

  • Nourishes dry, damaged, and dull hair
  • Repairs split ends

Argan Oil

  • Tames brittle, frizzy, or coarse hair
  • Acts as a protectant against UV rays and other environmental assaults and free radicals

Jojoba Oil

  • Combats dry, damaged, and dull hair
  • Eliminates dandruff and dry scalp issues

Almond/Nut Oils

  • Hydrates dry and damaged hair
  • Can make hair dandruff-prone

Grapeseed Oil

  • Adds luster to dry, dull, and brittle hair
  • Balances greasy and dandruff prone hair

Lavender Oil

  • Promotes hair growth
  • Balances greasy and dandruff prone hair

Lemongrass Oil

  • Revitalizes dry scalp and eliminates dandruff

Hair Masks

We cannot stress how important it is to apply hair masks in the right way!

If you are slathering the mask in a scattered manner across the strands or spending very little time rinsing out the product, you will find that the mask will have little to no effect and cause more problems than you started with! To find out the correct way to apply deep conditioning hair treatments, check out this blog.

Image sourced from Iles Formula Pinterest Board 

For more of our top hair tips, visit the Iles Formula Journal Page or Website. 

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    Tips and Tricks by
    Wendy Iles