Why use sulfate free:
Sulfates also known as SLS are found in most cleaning products, from body to hair sometimes floor cleaners and dish-washing liquid making everything in its path lather. The problem with sulfates is they dry out our scalp and hair and strip the color you have been protecting all your life or paying a fortune for! You may ask why do beauty companies put this in shampoos? Simple reply, because its an inexpensive way to create lather.
How to use sulfate free shampoo properly:
Directions For Use
Thoroughly wet your hair before applying sulfate-free shampoo. This also goes for regular shampoo, but it’s so necessary for sulfate-free shampoo. If your hair isn’t completely soaked, it’s hard to apply the product and distribute it through your hair.
Use less product than you think. Most people expect shampoo to lather and when sulfate-free shampoo doesn’t, they apply more product. Although it won’t foam up, it’s still working to clean your hair.
Apply more water, instead of more product. If you’re struggling to get the lather you dream of with our sulfate-free shampoo, apply more water instead of more product. The water will help activate the shampoo and create immediately an abundance of lather. In the case of Iles Formula shampoo, the root juices chosen to clean the hair really awaken and form a great lather, just through the addition of a few more drops of water.
Rinse your hair thoroughly. Make sure to really rinse your hair. Any residue from the sulfate-free shampoo will make your hair feel heavy.
We have been brainwashed by all those ad campaigns selling us soap suds that reach to heaven, creating a beautiful visual that makes the consumer dream.
By using sulfate free shampoos the scalp is able to maintain its natural moisture and oils which in turn promotes healthy hair and scalp essential for hair growth.
The Iles Formula shampoo is free from sulfates, harsh detergents and silicons.
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