Iles Formula Hair Talk with Jasmin Allert

This week Iles Formula introduces the 27 year old Jasmin Allert, creative director and head of G54 Hairdresser Basler Beauty and the hairdresser Academy  in Stuttgart, Germany.

The family company G54 HAIRDRESSER Baslerbeauty salons have a special and unique concept: There are no fixed opening hours, the appointments are all very flexible and discreet. Customers love the calm and warm-hearted atmosphere and enjoy the individual and detailed advice from the stylists. Besides the personal care, precious updos and special freehand techniques are the strengths of the G54 HAIRDRESSER team around the inspiring Jasmin.

Iles Formula Hair Talk Jasmin Allert

1/  Tell us what you think is the biggest challenge in a hairdressing career today?
The biggest challenge in my opinion is keep yourself updated. You never reach the point where you can stop educating yourself as a hairdresser. There will always be something new when it comes to fashion.

2/ What’s the most enjoyable part of your current job?
What I really love about being a hairdresser is to see how happy guests are when they have a new hair color or a new haircut. Sometimes it’s the little things – how their eyes sparkle and they enjoy looking at themselves. As a hairdresser you have the power to make people happy and change their whole attitude. You are the one who changes the way they look at the mirror and make them smile.

3/ Why did you choose the path of hairdressing ?
It honestly took me quite a bit to find my path and become a hairdresser. As everyone in my family I wanted to work in an office. I liked it, but I didn’t love it. I tried to find myself while I was abroad for a while, went to university after that, but I hated it. One day my older brother came up with the idea for me to be a hairdresser. I laughed – but then I started to like the idea and applied for an apprenticeship. Well, I guess that was the best decision I could have made.

Iles Formula Hair Talk Jasmin Allert


4/ If you had not made the decision to be a hairdresser what would you have been?
If I wasn’t a hairdresser I’d probably had finished my course of studies in media management and would work in a media agency. But generally this wouldn’t be an option, because at the age of 7 I cut the hair of my best friend from primary school and also all of my dolls weren’t safe from me.

5/ What is your greatest strength ?
My greatest strength is very likely my positivity. I have a talent to see the best in every person and get the best out of their look.

6/ Your favorite hairdressing tools?
This is so simple, but I do absolutely love my Tangle Teezer. No more wasting time with brushing tangly hair.

7/ Tell us  about your relationship with Iles Formula. How you discovered us and which formula is your favorite?
I’ve heard about Wendy many times before my brother told me about Iles formula – so I’ve been interested right away! I knew I wanted to try her products, because she knows what hairdressers want – a product that simply does its job and smells good and is simple to use for our guests at home. The ingredients have to be high-quality. Well, I’ve tried Iles formula and the results were absolutely self-talking. My favourite is the combination of shampoo and conditioner. You will feel the result right after using the product. Your hair will be shiny, but not heavy, it will be smooth without looking greasy and you won’t have to wash your hair the day after. On top the product do smell so so good!

8/  New Hair trends ;  Is there something happening with hair right now that is exciting you?
I am really excited because everything is possible. You can be super natural and still not be boring, but you can also have super fancy and multicolored hair and no one calls you a punk. Everyone is allowed to show who they are.

9/ What was your worst hair moment and why… privately or on set or in the salon?
My worst moment was probably when I was 14 or so and someone colored my hair luminous red at the top and black underneath because I said “just do whatever”. Don’t get me wrong: I love reddish hair, but not for myself. It took forever until they got me brown again.

10/ If you could cut and color anyone’s hair, who would it be and why?
If I could pick anyone in the world I would still pick my guests in the salon. Of course it would be great to work with some kind of celebrity, but hey, they’re just human beings like me and you, too.

11/ Where do you pull hair inspiration from?
I pull my inspirations from the streets and social media, of course. I love to travel and get inspiration from other cultures. I think in countries like Korea, Turkey and South Africa are a big movement concerning hair trends.

13/ Your advice to young hairdressers starting out?
Don’t be shy to ask your colleagues for help – take every chance to learn from them and try to watch several people. Every hairdresser has his own favourite technique with doing this or that. Find yours!

See more of Jasmin’s work on Instagram @g54_hairdresser_baslerbeauty

Iles Formula Hair Talk Jasmin Allert

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