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Iles Formula Hair Talk with Jasmine Holman, Owner of Jasmine Taylor Hair

Iles Formula Hair Talk welcomes Jasmine Holman, owner of Jasmine Taylor Hair in Auckland, New Zealand.

Read on to see what Jasmine has to say about the hair business today.

To know more about Jasmine, visit her Instagram @jasminetaylor_hair or Facebook @Jasminetaylor.hair.


IF: What would you term as your specialty within your trade?

I would definitely say I specialize in blondes and balayaging. I love personalizing colors to each of my guests to enhance their natural beauty.

IF: What’s the most enjoyable part of your job?

Making women feel amazing about themselves and giving them true empowerment and confidence.

IF: Why did you choose the path of hairdressing and was it easy to fall into this work?

I have had this fire burning passion since I was 14 and started working in a salon as a Saturday girl in London. Unfortunately, my father didn’t see hairdressing as a viable career but I was determined to prove him wrong and now he couldn’t be prouder. Now, I love inspiring youths to follow their passion as you will be successful in anything you put your heart into.


IF: If you had not made the decision to be a hairdresser, what would you have been?

A social worker. Although it would have been very emotionally difficult, I just love helping others and I am currently looking for avenues where I can fulfill this through charity work.

IF: What is your greatest strength?

My ability to create beautiful relationships by giving my guests the hair they have always dreamed of.

IF: Your favorite hairdressing tools?

My Cloud Nine iron, Parlux, and teasing brush!

IF: Tell us about your relationship with Iles Formula. How did you discover us and which formula is your favorite?

My beautiful distributor, Julie from Morph Haircare gave me a sample. It only took one application for me to be hooked! I still think it’s mind-blowing how it has the power to change the texture of the hair in one use… incredible! And my favorite formula is the Hair Mask!!! I apply it and marinate with my Hair Turban and herbal tea once a week! Absolute bliss.

iles-formula-hair-talk-with-jasmine-holman iles-formula-hair-talk-with-jasmine-holman

IF: What was the most challenging job you ever did?

Probably one of my hair transformations that included home color build up. It took 6 hours unexpectedly as my guest forgot about some of her previous colors, which I discovered during the lifting process! It was a beautiful result in the end. However, it did take a little bit of double application in some parts and conditioning balm to slow other parts down, but with a good strong coffee and red lipstick you can take on any challenge!

IF: What was your worst hair moment and why…privately or on set/stage or in the salon?

I’m going to be really boring and say I’ve never had a really terrible hair moment. I’m reserved in my decisions and if I feel my guest isn’t 100% with what they want, I tend to compromise and be sure rather than sorry. I do remember however washing off half of someone’s eyebrow when I was an apprentice!

IF: If you could style anyone’s hair, who would it be and why?

I would love to go back to the 60s and style Brigitte Bardot’s hair. I loved her sexy blonde voluptuous texture and I think she is just such a classic beauty.


Hair by Jasmine Holman

IF: Where do you pull hair inspiration from?

Instagram – English influences, clothing brands, Iles Formula and Original & Mineral content, and experimenting in the studio.

IF: Your advice to young hairdressers starting out?

Being an apprentice can be tough and can feel you are a bit of a salon slave! But with everything you do, you are learning. Have a great attitude, shadow your stylists, and learn how to build genuine connections with the salon’s clients because it will help you grow into the best artist you can be.

IF: Apart from the drastic salon hygienic regulations, what changes to a salon’s everyday business do you think will stay after COVID-19?

I have been very fortunate as I work in New Zealand. So, we haven’t had COVID-19 to the extent I have seen in other countries. However, I think contact tracing will be around for quite a while to prevent any future breakouts and also hand sanitizer! And, I’ve gotten into the habit of regularly using hand sanitizer. My guests are also sanitizing as they arrive and leave.

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