Edwards and Co is one of Australia’s leading hair salon/agency owned by entrepreneur Jaye Edwards. A salon that offers salon services, education, freelance bookings with his innovative and trend setting hair stylists and makeup artists. Each stylist specializes in their own niche market, offering a truly personalized service to clients.
The Edwards and Co Salon is raw and minimal in its design with spacious and bright interiors, becoming the winner for Best Salon Design at the Australian Hair Industry Awards 2017 (Alexandria).
With now five salons located in Sydney, Melbourne, Byron Bay and the Gold Coast, Edwards and Co has seen dramatic growth both as a hair salon and business throughout its four years of existence. As a result it took home the Best Salon Business Award at the Australian Hair Fashion Awards 2017.
Jaye Edwards , Edwards and Co Sydney and Melbourne Instagram …. @jaye_edwardsandco
IF: Tell us what you think is the biggest challenge in hairdressing today?
JE: Maintaining the integrity of clients hair and also managing client expectations in the age of social media.
IF: What’s the most enjoyable part of your job?
JE: My clients and relationships we build with them, but also my team. My brand doesn’t exist with out them.
IF: Why did you choose the path of hairdressing and was it easy to fall into this work?
JE: I think it chose me, I moved to Sydney when I was 16 and needed a job desperately. A friend suggest an apprenticeship, and that’s what I did. It was hard at first, but then when I could see how I was able to make a woman feel through her hair, l was hooked.
IF: If you had not made the decision to be a hairdresser what would you have been?
JE: A Psychologist.
IF: What is your greatest strength ?
JE: Building a salon and team to fit.
IF: Your favorite hairdressing tools?
JE: GHD Curve tong, YS park brush and YS park tail comb.
IF: Tell us about your relationship with Iles Formula. How you discovered us and which formula is your favorite?
JE: I was sent a package of Iles Formula and was hooked after the first use, the way it made the hair feel was like nothing I’ve used before. The Hair Mask is my absolute favorite, it turns the driest hair into silk.
IF: What was your worst hair moment and why….Privately or on set/stage or in the salon?
JE: When a clients hair reacted with the bleach and was smoking, normally if color doesn’t go quite right, you can change it. But when hair reacts to bleach and starts smoking. Oh dear.
IF: Where do you pull hair inspiration from?
JE: My team, some of my favorite colorists including Liz Jung, Tracey Cunningham, & Johnny Ramirez.
IF: We thank Jaye and are thrilled that you can find Iles Formula in his landmark salons across Australia.