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Iles Formula Hair Talk with Rachel Butler from The Beauty Lounge XO

Iles Formula is pleased to introduce Rachel Butler of The Beauty Lounge XO, Texas. Read what Rachel has to say on the business of hair today.
To see more of her splendid extension work, cross over to her Instagram on @rachelpaigexo and @thebeuatyloungexo.



IF: Tell us what you think is the biggest challenge in hairdressing today?

I really don’t feel like I see many challenges in our industry. I am more proud than ever to work in an industry among people who are so passionate about what they do because of how easily accessible education is now. We crave it and love it, that is something that wasn’t once there but with the help of the internet and videos education is at our fingertips. It keeps our skill set relevant.

IF: What’s the most enjoyable part of your job?

I love giving my clients “that feeling”. Wether it be the big reveal after hours of color and/or extensions or a simple haircut I get to bring out their inner sparkle. When they leave my chair they have a pep in their step and feel beautiful.. to me that’s what it is all about as a stylist. As a salon owner, the most enjoyable part is watching my team grow! They are so incredible, make me feel so loved and appreciated and inspire me daily.

Rachel hair work - hair art - long bunette wavy hair

IF: Why did you choose the path of hairdressing and was it easy to fall into this work?

I am a third generation stylist. The interesting thing though is that no one in my family ever nudged me into this direction. I just kind of fell into it on my own. Initially it was just so I had a back up plan through college but ended up realizing “wow, I love this. I love feeling like this and helping someone else feel great too!”

IF: If you had not made the decision to be a hairdresser what would you have been?

Oh gosh, who knows. At the time I was all about the legally blonde movie and swore up and down I was going to be a lawyer. I think I really just wanted to help people (and drive a convertible with a little dog too!) I’m so glad that I didn’t go that route, I would not be where I am today, my outlook on life wouldn’t be what it is. THIS is where I am meant to be, riiiight here… and I am so happy that I am. My team is like my family, I can’t imagine if none of them were in my life today.

Rachel hair work - hair art - hipster - pink hair - ombre blonde and pink - short hair style

IF: What is your greatest strength?

I would say my greatest strength is that I am not afraid to take risks. I do like to do my homework before making bigger decisions but I am not afraid to do what feels RIGHT. I’ve always said if it feels good it may not be right, but if it feels right it will always be good.

IF: Your favorite hairdressing tools?

I love my extra long tail comb by YS Park. I can’t foil without it. I also love my Oribe boar bristle brushes! They are amazing, help me give a smooth blowout and last forever. I also really like my T3 1.25 inch iron too for a tousled look.

Rachel hair work - hair art - long hair - blonde hair - long wavy blonde

IF: Tell us about your relationship with Iles Formula. How you discovered us and which formula is your favourite?

I have to thank my friend Krystal at Salon Hanover. Lacy & I were there teaching a LACED Hair Extension certification and Krystal was raving about this line. I had never seen it before and she gave us each a box to take home as a gift. I immediately fell in love & I have found it is THE BEST on hair extensions! My clients are hooked!

IF: What was your worst hair moment and why…. privately or on set/stage or in the salon?

Worst hair moment…. Oh gosh. I really have no idea. I guess I would have to say that it was when some of my hair caught on fire last year at my friend’s birthday dinner. Not even kidding…. Thankfully I have plenty to spare. Watch out for tea light candles on the dinner table. Long hair problems!

Rachel-hair work-hair art-ombre-long-bunette-wavy hair

IF: If you could style anyone’s hair, who would it be and why?

I would love to style my great grandma’s hair. She passed away before I really got deeper into my career and to be able to style her hair as her namesake and 3rd generation would be such an amazing moment for me. One day.

IF: Where do you pull hair inspiration from?

I pull inspiration from the beach, I love easy “I’m not trying too hard” kind of hair. It just looks so effortless when it has movement and texture to it.

Rachel hair work - hair art - ombre - long - bunette - wavy hair - balayage

IF: Your advice to young hairdressers starting out?

Be a sponge. Soak it all up, every bit of it. Don’t try to skip steps, trust the process and learn the rules before you can break them. It’s not good to grow to fast, sometimes you skip over some really important lessons you would otherwise have learned. One more thing, write those dreams down and go for them!

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