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Iles Formula Hair Talk with Sabrina Poser from Biosthetik Hair & Beauty Salon

Iles Formula Hair Talk welcomes Sabrina Poser, a renowned and well-known stylist, as well as owner and founder of Biosthetik Hair & Beauty Salon in Herford, Germany.

Read on to see what Sabrina has to say about the hair business today.

To know more about Biosthetik Hair & Beauty Salon visit their website and Instagram channel @salonposer.


iles-formula-hair-talk-with-sabrina-poser-biosthetik-hair-and-beauty-salon1Photo by Christiane Menzel

IF: What is the biggest challenge in the Hairdressing Business today?

Fast changes, intensive and constant team-coaching. At the same time corporate management, as well as the fulfillment of the individual needs of our clients.

IF: What’s the most enjoyable part of your job?

The clients’ trust and the optimization of hair, eyebrows, and makeup for our clients.

IF: Why did you choose the path of hairdressing and was it easy to throw yourself into this work?

Since I was 13 years old I knew that I wanted to be a hairstylist and I enjoyed it right from the beginning.

iles-formula-hair-talk-with-sabrina-poser-biosthetik-hair-and-beauty-salonPhoto by Melanie Frefel for Top Hair International

IF: If you had not made the decision to be a hairdresser, what would you have been?

A Make-Up Artist.

IF: What is your greatest strength?

I’m ambitious.

IF: Your favorite hairdressing tools?

The calligraph.

IF: Tell us about your relationship with Iles Formula. How did you discover us and which formula is your favorite?

The German distributor called me in February to introduce me to the Iles Formula series. At first, I didn’t believe that Wendy Iles would visit our salon, until that Tuesday when she actually came to our salon! My absolute favorite is the Signature Collection, which consists of the Shampoo, Conditioner, and the Finishing Serum, and then separately, the Iles Formula Hair Mask.


IF: What was the most challenging job you ever had ?

To sell products in a sales channel on TV.

IF: What was your worst hair moment and why…. privately or on set/stage or in the salon?

We accidentally mixed the root color with the color of the lengths when dying balayage for a client.

IF: If you could style anyone’s hair, who would it be and why?

Ellie Goulding, so she could sing for me.

IF: Where do you pull hair inspiration from?

Mostly Social Media. Afterwards, you notice the looks of people in big cities and metropoles way more.

IF: Your advice to young hairdressers starting out?

Between knowledge and skill lies practicing. And learn from the best.

IF: What are the first three words that come to mind when you hear the word “hair”?

Attitude to live, passion, and beauty.

IF: What motivates you?

The constant work I do with my team to perfect our clients and their image. Therefore, our clients get inspired again and again.


Photo by Melanie Frefel for Top Hair International

IF: What convinced you about Iles Formula?

The result that Iles Formula produces – voluminous, healthy, smooth, and soft hair, which at the same time is strong and grippy.

IF: What else would you like to see from Iles Formula? Are you happy with the product portfolio?

The product portfolio is perfect because it is small, although a hair fixer and a shampoo for cool, blonde hair would be a good addition.

IF: Which trend from the past would you like to see again and why?

The sixties were great because everyone looked so neat, valuable and noble. Great style of clothing, beautiful make-up and perfect hairstyles.

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