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Iles Formula Hair Talk with Tatiana Gomez of Tati + Co hair salon

iles-formula-hair-talk-with-tatiana-gomez-of-tati-co-hair-salon

Tatiana Gomez

Tatiana Gomez is the owner of Tati + Co hair salon, located in the heart of Brea, California. She is a certified NBR & HEM hair extension specialist who is always invested in furthering her education with the latest trends and coloring techniques.

We share a warm welcome to Tatiana to our Iles Formula family.

To learn more about Tatiana, visit her website. You can also follow her on Instagram @hairbytatianag.

1. Tell us what you think is the biggest challenge in hairdressing today other than Covid-19?

I think the biggest challenge as well as the biggest tool has been social media. There are so many positives that have come from it. We market our work, we’re shown the latest and greatest trends and get new business from it daily. On the flip side the veil has been lifted on our industry. Clients come in equipped with formulas they’ve copied from instagram. They question techniques because that’s not how their favorite blogger showed them how to cut curtain bangs. It’s definitely been a blessing and a curse.

2. What’s the most enjoyable part of your job?

The most enjoyable part of my job has to be the people I work with. I get to hang with my besties all day and they are just so inspiring and motivating. It never feels like work.

iles-formula-hair-talk-with-tatiana-gomez-of-tati-co-hair-salon

 Tati + Co hair salon

3. Why did you choose the path of hairdressing and was it easy to fall into this work?

I was always attracted to all things beauty-related. Hairdressing wasn’t something I had considered until I worked as a receptionist in a large salon in my hometown. I noticed the people that worked there all had great style, enjoyed each other’s company, and were making so much money bringing joy to others. I stopped taking my general education courses after a year at a junior college I was attending and signed up for beauty school. I’ve never looked back and it’s been one of the best decisions I’ve ever made.

4. If you had not made the decision to be a hairdresser what would you have been?

I was very interested in becoming an elementary school teacher. I had such great teachers that really helped form me into who I became as a woman and that was so meaningful to me. It was inspiring to think I could make an impact on a child’s life the way they had impacted my own life.

iles-formula-hair-talk-with-tatiana-gomez-of-tati-co-hair-salonTati + Co hair salon

5. What is your greatest strength

Character.

6. Your favorite hairdressing tools?

My Dyson blowdryer and a round brush.

7. Tell us about your relationship with ILES FORMULA. How did you discover us and which formula is your favorite?

I am obsessed with Iles Formula. It’s been such an easy product to share with clients because it works so beautifully. I was first made aware of it through an extension course I was taking, they sent me a sample to try and I immediately wanted more. My favorite besides the shampoo and conditioner has to be the curl revive. It has literally revived my over-processed hair. Love all of these products so much!

8. What was the most challenging job you ever had?

I think weddings are so much fun but so challenging. It’s one of the most important days in a woman’s life and they want their hair to be perfect and add to their beauty. It’s a lot of pressure not only skill-wise but you have to be there for the client emotionally as well. You want to add sunshine to their day and never take from it.

9. What was your worst hair moment and why….privately or on set/stage or in the salon?

My worst hair moment has been doing a haircut and grabbing my cutting shears instead of the texturizing shears. I cut a big chunk of hair out and wanted to run and hide but instead, I played it cool and just worked on blending the heck out of it, lol.

10. If you could style anyone’s hair, who would it be and why?

Shay Mitchell. She’s such a boss and total babe.

iles-formula-hair-talk-with-tatiana-gomez-of-tati-co-hair-salon

Hair by Tatiana Gomez

11. Where do you pull all hair inspiration from?

Everywhere! My BFFs, social media, television. You name it!

12. Who is your icon?

I have so many icons but my sisters are my favorite. They have the best style and the best hair.

iles-formula-hair-talk-with-tatiana-gomez-of-tati-co-hair-salon

Hair by Tatiana Gomez

13. Your advice to young hairdressers starting out?

Never stop learning! There will be a time when you may think you know it all, I promise you don’t. Take all of the classes and grow with this ever-evolving industry.

iles-formula-hair-talk-with-tatiana-gomez-of-tati-co-hair-salonHair by Tatiana Gomez

 

14. How has Covid-19 changed your vision on hair industry today?

Covid-19 was devasting to so many families and so many businesses. Fortunately, for my family and I, we were not negatively affected. We launched our business and it gave me the time to really ask myself what I wanted my future in hairstyling to look like. I think it made our industry come together in support of one another and really figure out how to navigate such a crazy time. Hairstylists adapted to the crazy and never quit. We had online classes, and zoom meetings, and shipped clients color kits. I’m so proud to be a part of such a hardworking, persevering group of individuals.

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