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Iles Formula People Talk with Abbie Crane

Abbie Crane, 44 is an Integrative Health Coach, brand marketer, nutrition enthusiast, and mother of 3 boys ages, 22, 19 and 17—born and bred on the beaches of Southern California.

Living from the inside out, Abbie is immersed in all things food, fashion, relationships, and health; emotional, mental, and nutritional.


iles-formula-people-talk-with-abbie-craneAbbie Crane | IG: @houseofabbie

What is your relationship with your hair?

In full disclosure, I have a love-hate relationship with my hair right now. I’m grateful for my hair, but it is wild and unruly. The texture requires a lot of styling time that I don’t care to put in. I live on the beach, so swimming in the ocean and in pools is a huge part of my life all year round. If I take the time to style my hair, I may choose to miss a fun swim session in order to not ruin my blowout.

The Iles Formula Finishing Serum has really helped my hair dry naturally without so much frizz. It gives me the best of both worlds, beautiful hair, even post-swimming!

What would you say is the best decade for hair inspiration?

The 2000s is my favorite. I love the modern take on the sexy, loose waves inspired by the 70s. The era of fun, freedom, and self-expression.

How did you hear about Iles Formula?

My hairstylist- Carachele Tyvan recommended it, and I’ve never looked back.

Do you read directions for use? And the composition of a product?

100%! I read all the directions to maximize the benefits.

If you were to share one beauty tip with us today, what would it be?

Go with what feels the most comfortable to you. Your outsides will reflect your inner joy and peace.

Please tell us a little about your journey to reach your chosen career path today.

I’m still a work in progress on designing my dream life. I definitely don’t have it all figured out, but I’m enjoying living into the questions. Ever since I was a little girl I loved life and dreamed of being creative in many different ways. I’m a multi-hyphenate who feels my best when working from the inside out.

What would you say has been your career-defining moment?

The birth of my children was self-actualizing. It changed the way I lived within the world. They have given me the motivation to level up in everything I do from being an entrepreneur to cooking and learning how to show myself with grace.

What is the most inspiring thing you’ve learned at your job?

Definitely be brave and follow your instincts. This world revolves around humans’ ability to dare and be creative. Also, speak up and share your opinion because yours is just as valuable as anyone’s.


If you didn’t do the job you do now, what do you think you would be doing?

It’s my dream to open up a daytime dance club with all the same elements of a nightclub minus the booze and high heels.

Your favorite Iles Formula product?

The Finishing Serum is a part of my daily routine. When traveling I won’t leave home without it.

Your favorite shower dance?

Perm by Bruno Mars. All day, every day.

Your favorite shower dance?

I live to connect with others and move my body. My heart is full when I’m collaborating in business, spending quality time with family and friends, or simply alone moving my body. Life is a gift and I feel grateful every day I wake up and get a chance to live another day!


Get more inspiration from Abbie on her Instagram @houseofabbie


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