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Iles Formula People Talk with Kasia Chinery

Kasia Chinery a florist and part-time model from London. Kasia has recently opened a Florist in East London with her friend, Amaia, they have been building theFlorist brand, Gloria, for just under a year now. They make bespoke arrangements with a focus on color and femininity. Kasia and Amaia took their name “Gloria” from strong female role models – Patti Smith and Gloria Steinem.


To see more works and information of Kasia, check out @kasiachin and @gloria__studio


IF: What inspires you?

Flowers – they never fail to amaze me or stop me in my tracks.

IF: What’s the most enjoyable part of your job?

Going to the flower market – you can easily run away with yourself (and budget) when you get there.

Iles Formula People Talk with Kasia Chinery - flower shop

IF: What is your relationship with your hair?

My hair is one of my true joys! I have been doing something to my hair since  I was 14. I finally feel like I have found my groove now – I am probably addicted to bleaching it but there is no better feeling for a blonde than when
you leave the salon. Since going full bleach my hair is actually in a better condition than before as I take better care of it.

IF: Your favorite destination?

New York

IF: Best fashion inspiration decade?

The 70s

IF: If you were to treat yourself what would it be?

I treat myself too much – probably new shoes. Good shoes make an outfit.

Iles Formula People Talk with Kasia Chinery - flourist

IF: Your ultimate dinner party guests?

Amy Winehouse, Frida Khalo, Patti Smith, and Gloria Steinem.

IF: How did you hear about Iles Formula?

Phoebe, at Keenaland in Hackney, has been using it on my hair for a while now. I really love the products – I see an immediate difference.

IF: Do you read directions for use?

Yes! Always.

IF: Do you read the composition of a product?

Now more than ever – especially as I bleach my hair so often. I just can’t afford to not use good products with quality ingredients.

IF: Your favorite Iles Formula product?

The serum – it’s really great for over-processed hair like mine but it’s not too thick that my hair is greasy afterwards.

Iles Formula Finishing Serum - Award-winning Hair serum - anti-frizz - anti-humidity - no frizz - sulfate free

Iles Formula Finishing Serum – Click the above picture to see details and reviews

IF: If you were to share one beauty tip with us today, what would it be?

Use a toothbrush to set your eyebrows.

IF: What is being a woman in 2020?

Being a woman in 2020 is as equally rewarding as it is frustrating. More often than not I am truly baffled by how backwards we are as a society. However, if you surround yourself with people who are on the same path as you, then being a woman in 2020 is pretty amazing.

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    Wendy Iles