We have the pleasure this week to introduce Eve Roosna to our Iles Formula Women section. Eve is a talented creative designer and owner of Tallinn’s prestigious concept store ER Boutique.
Eve also developed in 2015 her clothing brand made in Estonia named “ME by Eve Roosna“. As a matter of fact, Eve is hosting an event on June 15th 2017 in her Estonian ER Boutique, to introduce her friends and loyal clients to “ME by Eve Roosna”. Clean lines and a comfortable fit give the freedom to the idea.
Her motto? “Forget the rules: if you like it, wear it!“
IF : Eve you are from Estonia, if you were to tell us something about life in Estonia what would that be?
ER : Tallinn is the capital of Estonia. Tallinn Old Town is one of the best preserved Hanseatic town center in the world – basically it is like living in the fairy-tale. Estonian, we are not a so talkative nation 🙂
IF : What is the most inspiring thing you’ve learned through your job?
ER : Every moment and person can be inspiring and always treat people with respect.
IF : Your favourite destination outside of Estonia?
ER : Istanbul – too crazy city to be true. Amsterdam – too quiet to make sense. Colorado – best for energizing.
IF : Best fashion Inspiration decade?
ER : Probably 40’s.
IF : If you were to treat yourself what would it be?
ER : Hair treat by Wendy Iles 🙂
IF : Your ultimate dinner party guests?
ER : In this life with Mad Hatter & Co.
IF : Relationship with your hair?
ER : Good haircut, perfect hair-care products and hair sprays are not my cup of tea…
IF : How did you hear about Iles Formula?
ER : In Berlin – automatically when I saw it, I believed in it.
IF : Do you read direction for use?
ER : Yes.
IF : Do you read the composition of a product?
ER : Sure!
IF : Your favorite Iles Formula product?
ER : The Haute Performance Shampoo, so delicate…
IF : Your favorite shower dance?
ER : Only singing without remembering the right lyrics!
IF : What makes you the most happy?
ER : I do love patterns and I see them everywhere, I am happy if I create interesting patterns and through that make other people happy.
IF : If you were to share one beauty tip with us today, what would it be?
ER : Always wear clothes what makes you comfortable.
IF : What is being a woman in 2017?
ER : Forget the rules: if you like it, wear it!
Roosikrantsi 16, 10119
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