Iles Formula Women : Let’s introduce you this week to Rosanne Karmes, Founder and Designer of SYDNEY EVAN, a fine jewelry line sold at some of the best stores in the world : Harrods, Harvey Nichols, Selfridges, Bergdorf Goodman, and Colette in Paris.
Rosanne named her line after her 2 children Sydney and Evan. Celebrities worldwide LOVE it. Launched in LA in 2001, Rosanne celebrates its 15th Anniversary this year with a special capsule collection designed in 14 karat gold and diamonds, a tribute to the best of the best. Rosanne features in this collection her most beloved symbols of good luck and protection, from the timeless evil eye and khamsa to her best selling ‘love’.
IF : Hello Rosanne, we are glad to have you with us today … We will start directly with our 1st question .. What’s your relationship with your hair ?
RK : We get along most of the time …
IF : Best Hair Inspiration decade ?
RK : I love the many styles of the 70’s, because they always managed to stay looking effortless despite the huge obsession with volume.
IF : How did you hear about Iles Formula ?
RK : We share the same publicist so I’m always interested in hearing about new products on the market.
IF : What is the most inspiring thing you’ve learned at your job ?
RK : To go with your gut instinct. With my job in an industry that’s forever changing I always need to be one step ahead of the trend. I’m constantly being pulled in different directions between opinions but I’ve found that my instinct is nearly always right.
IF : Do you read direction for use ?
RK : Yes always, I like to know I’m getting the most from a product.
IF : Do you read the composition of a product ?
RK : It really depends on whether I’m looking for something specific. If I’ve used a product and loved it, I will take note of some of the ingredients for the future.
IF : Your favorite Iles Formula product ?
RK : The shampoo … it smells amazing and I love a luxurious lather !
IF : Your favorite shower dance ?
RK : You Don’t Own Me by Grace
IF : What makes you the happiest ?
RK : Dancing – in or out of the shower !
IF : If you were to share one beauty tip with us today, what would it be ?
RK : Don’t over pluck your eyebrows. There comes a time when they stop growing back.
IF : And our usual last question … Being a woman in 2016 ?
RK : Fantastic ! It’s definitely time for us to grasp all the amazing opportunities out there.
IF : Thank you Rosanne and happy anniversary … We wish you all the success !
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