Spun Silk in SoHo – Iles Formula Press Day
Iles Formula is the answer we’ve all been waiting for. Finally, the pre-sale for Wendy Iles celebrity-endorsed, revolutionary hair products has begun! It took six long years of waiting and scouring four continents to find ingredients capable of performing to her standards. Wendy has since wasted no time promoting the launch to her intended audience of modern hardworking women. And, what better place to advertise than in the world’s greatest city? New York City hosted a preview of the wonders of Iles Formula, inviting 30 female editors and top bloggers of the city’s premier fashion publications to experience just how vital Wendy’s new product will be for today’s hairstyling marketplace.
A view of the rain-filled NYC skyline provided nice contrast to the vibrant scene inside the chic SoHo venue and the hair sampling of different textures, colors and styles was ideal to capture Wendy in her element. Naturally, the tastemakers for millions of fashionistas couldn’t pass up an opportunity to witness “haute”, on-the-spot and instant hair repair, live and direct from the source! Wendy effortlessly glided through the hectic salon, offering the stylists tips on how to finesse the formula ensuring optimal performance. Using the Iles formula shampoo, conditioner and finishing serum, she demonstrated the instant results of the product and the advantages it would give to the everyday life of the “woman on-the-go”.
Take a look below at some examples of our guest editors hair before and after being treated with Iles Formula. Each editor was treated with the Iles Formula shampoo 1, conditioner 2 then the hair was blowdryed with an application of Iles Formula finishing serum 3. The finishing serum has heat protectors, UV protectors and color fade protectors so it’s an important tool to finish with.
“Oh my god, it’s so beautiful.”
“My hair’s never been like this ever.”
“Really natural, amazing products.”
“Food for the hair.”
“My hair feels like silk”
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