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So many have reached out asking what texture products I used on Heidi’s hair for the Heidi + Snoop Dogg collaboration “Chai Tea with Heidi” video. Firstly, we were filming this video in Mykonos under torrential wind conditions….

Kattia Solano from Butterfly Salon

Iles Formula welcomes legend hairdresser Kattia Solano owner of Butterfly Studio Salon in NYC. With over 25 years of experience, Butterfly Studio Salon founder Kattia Solano is a female industry pioneer who embodies a strong and fearless…

This week we are excited to share our Iles Formula Hair Talk Featuring Christa Thomas from Revery Salon. Christa is the Creative Director and stylist of Revery Salon located in Mill Valley, California. Christa picked up a pair of scissors at 8…

Iles Formula Hair Talk with Clint Mattoni from Lost Hairdressers

We are pleased this week to introduce Clint Mattoni of Benjamin salon and creator of  Lost Hairdressers. We admire his creative skill and touch of perfection he offers all heads that get to grace his chair in Los Angeles and Texas. Follow his…

Denis Perani Hairdresser

Iles Formula welcomes hairdresser Denis Perani from Salzburg Austria who will be heading to NYC this summer to take up residence. Denis has been hairdressing 13 years. Read on to read what his opinion as a European is of the hair industry today….


Born and raised in Bakersfield, CA, Krystal Pohl- Kerkezian followed her dream in the industry working for the most elite salons in California.  She finally planted her roots in Northern California nearly 12 years ago and continued her journey…


Iles Formula Hair Talk welcomes Jarrod Shinn co owner of HMBHNL Salon our first ambassador Salon in  Hawaii! We can’t wait to visit you Jarrod in your sumptuous location of Honolulu! Read what Jarrod has to say about the hair industry…


This week, Iles Formula Hair Talk Features Kimberley Tulisi Of Edwards & Co Salon, Australia.   We often feature hairdressing artists at the top of their game, but we are also interested in the view of those hairdressers starting out, to…


This week, don’t miss our Iles Formula Hair Talk Featuring Shlomi Hillel from Brighton Salons in Beverly Hills. Take a read on his passions and thoughts on the hair industry today, and some of his favorite products and tools.  To find him…


This week  we are pleased to start off 2019 Iles Formula Hair Talk Featuring Mac McAbee of Coven Haircraft in Charleston, South Carolina. Each week, our Hair Talk Artists open up and take us into their lives and experiences that relate to hair…


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Tips and Tricks by
Wendy Iles