"how to"

When it comes to hairstyles, the wet look has taken the world by storm…There are many variations of this trend but one of our favorites is inspired by the loose permed hair from the 90’s where you would literally apply gel and scrunch…

July 19, 2018

Celebrating Independence Day  is typically all about beaches, fireworks and festivities, and a fun time to be around friends and family.  The weather is typically warmer, for some of you humid, and you are likely looking for easy solutions for…

June 27, 2018

We all know the feeling of walking out of the salon with a beautiful bouncy blowout.  It’s the female version of a super power, right ladies?  We dream of the idea of having our very own personal hair stylist every day to give us that…

May 30, 2018

Is your hair dry, damaged, color treated or textured?  If you answered yes to any of these then it may be time to incorporate a Hair Mask into your hair regimen.  A hair mask can be a game changer for any of the challenges you may be…

April 25, 2018

Our beloved co-Founder, Wendy Iles, has recently been featured in an excellent article on ChiChi‘s website. In this paper, Barbora – fashion consultant, freelance writer, communications director, red carpet reporter and creator of…

June 20, 2017

This year, renowned French actress Marion Cotillard had the great honor to inaugurate the Opening Ceremony of the 70th Cannes Film Festival, with her movie “Les Fantômes d’Ismaël”. For the occasion, our co-Founder Wendy Iles…

June 8, 2017

Our co-Founder Wendy Iles was recently in France for the annual Cannes Film Festival 2017. She received amazing hair reviews on her hairdos on Marion Cotillard and Izabel Goulart, using our Haute Performance Finishing Serum, and has been asked…

June 8, 2017

Last week, our founder Wendy Iles was in Cannes for the Film Festival creating some of the most stunning red carpet hairstyles. Two of which were on the beautiful Izabel Goulart. We received such great reviews on each of the looks, that we…

June 1, 2017

Paris Fashion Week was in full swing this last week, and there is definitely a lot to talk about in regards to hair.  For this season of Paris Fashion Week, we decided to switch things up a bit and share with you how to Get the Look: Curls and…

March 9, 2017

A few weeks ago, Heidi Klum posted an image to her Instagram page with her Glam Team.  Her makeup artist is the super talented Linda Hay and her Hairstylist is our very own Wendy Iles.  Heidi went curly for the day, and it was a huge hit. These…

January 12, 2017