"Luxury Haircare"

If you thought about going pink or orange, but never actually went through with it, Halloween is right around the corner! The right hairstyle can totally transform your Halloween costume and help you get into character this year. There are dozens…

October 28, 2020

A Short Story of the Luxury Hair Care Brand, Iles Formula Wendy Iles, the founder of Iles Formula, spent a decade scouring the globe to find powerful ingredient blends and complexes that would provide hair repair with instant results for her…

October 21, 2020

It’s that time of the year again – beanie season! Beanies are inherently a chic way to complement your hairstyle without layering up too heavily. We all love to feel cozy while highlighting our elegant, youthful, and playful strands. Whether…

October 14, 2020

Are you feeling overwhelmed about your hair? Have the tools and chemicals you have been using taken their toll on your beautiful curls? This is something we hear often from clients that have curly, coarse hair. In this journal, we want to share…

October 8, 2020

Calling all the ladies!  It’s happy hour and time for a drink!  But, not the drink we’re all expecting.  This is a happy hour all about hair.  Curly hair to be exact.   Many of you have shared with us that you’re constantly…

August 10, 2017

Do You Know How To Apply Your Professional Hair Conditioner?  You most likely are saying YES, and depending what conditioner you are currently using, this may or may not matter.  With our Iles Formula Conditioner, we like to take you through…

February 1, 2017

For Wendy Iles, Co Founder of Iles Formula, it has always been about the integrity of the hair. She identified early on in her career the need for super charged, high performance hair care that could provide instant repair for the tortured hair…

January 5, 2017

Welcome San Francisco, Ron Pernell has now introduced  Iles Formula luxury haircare to his studio.  Easy to see how Ron is much loved by reviewing all the love and comments he receives daily from his clients….

April 11, 2016

  We are proud to introduce you to our new Ambassador salon in Brooklyn New York! Kennaland is a hair salon born out of a desire to move away from the traditional salon: its haste, hustle, bad lighting, weak tea and the continual churn of…

April 9, 2016