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She won! We knew she would. Wendy Iles wins at the Hollywood Beauty Awards. The HBA ceremony took place at the iconic Avalon Theatre in Hollywood. It was a magical night  where the best professionals or as they call ” Architects of Beauty…

What an exciting time we had at our Los Angeles launch of the Iles Formula! I was able to witness first-hand the reactions of local beauty bloggers and editors to the instant transformation of their hair after a single treatment of the 3-step…

Here is a behind the scenes video of the “Making of” Elnett L’Oréal TV spot with Cheryl Cole. We shot this on location outside London. I had to do 3 styles for Cheryl over 2 days. I did recently for L’Oreal a “How…

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Wendy Iles
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