This week Iles Formula is pleased to introduce George Northwood. George known for his haute talent with hair on the freelance circuit also owns and operates one of London’s hottest Salons (http://georgenorthwood.com). His celebrity clientele is vast including Kate Winslet , Gweneth Paltrow, Rosie-Huntington-Whiteley Bella Hadid and Alexa Chung who swears no other for her hair cuts but George.
Charming George not only is brilliant at his trade, he is also a very clued business mind. Recently he took the decision to focus his retail space on introducing his clients to benchmark hair-care lines, focusing on brands that he knows will deliver nothing but excellence to his customers. We at Iles Formula Hair Care are thrilled to be his choice.
1/ Tell us what you think is the biggest challenge in hairdressing today?
Keeping salons and the industry fresh and forward-thinking when there is so much (digital) noise/distraction. How do you build a consistent philosophy and quality when we are all bombarded by so many fleeting trends and ideas on social media? It’s a challenge to develop a consistent philosophy and build a brand in that environment.
2/ What’s the most enjoyable part of your job?
Meeting people. I love the people I meet and I work with, exchanging ideas and being inspired by my colleagues (like Wendy!) and working with clients.
3/ Why did you choose the path of hairdressing and was it easy to fall into this work?
My Nan was a hairdresser and I grew up around her perming womens’ hair and it seemed like a natural thing for me to do. I was lucky to meet some very supportive peers that helped me get into the industry and develop my career.
4/ If you had not made the decision to be a hairdresser what would you have been?
A psychotherapist – I think lots of hairdressers would say the same thing!
5/ What is your greatest strength ?
I don’t get too caught up in my own hype and can keep myself in check. The ability to put my huge ego to one side… if I need to (which is often!).
6/ Your favorite hairdressing tools?
I’m a cutter so I have to say my scissors. I’ve always used scissors that are a bit too small for me – or my hands are too big but it works for me!
7/ Tell us about your relationship with Iles Formula. How you discovered us and which formula is your favorite?
I knew about Wendy’s work on campaigns and with some huge names and so was curious when I heard about her range. To hear her talk about it and explain how she developed it and why is fascinating to me. The advantage to having the range in the salon and selling it, is you get lots of feedback from the salon team and from clients. The box of all three products is our biggest seller so I hesitate to pick a favourite but the serum is incredible.
8/ What was the most challenging job you ever made ?
International tours – travelling with an actress doing a relentless schedule of premieres, press appearances and interviews. The challenge is contributing the right looks for them on crazy schedules for all involved. It’s amazing to get to go to all these places but it’s certainly not a holiday.
9/ What was your worst hair moment and why…. privately or on set/stage or in the salon?
My own – I had extensions in the back making a proper mullett. Truly awful. And yes, there are pictures!
10/ If you could style anyone’s hair, who would it be and why?
I recently got to work with Debbie Harry and that was a real moment for me.
11/ Where do you pull hair inspiration from?
The streets, especially in Asia.
12/ Your advice to young hairdressers starting out?
Say yes and be willing to do everything in your 20s to learn your focus and direction and then learn to say no in your 30s to zero in on your goals.
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Discover here some of George’s work and private moments with his leading ladies.
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