OUR PRINCIPLE

Created by a world-renowned hairdresser with a high-demand clientele, our products reflect our unwavering commitment to excellence.

"I have never been interested in launching endless new products for the sake of boosting numbers; it's unnecessary, causes confusion, and is wasteful. Formulate less and do it extremely well."

- Wendy Iles, Founder of Iles Formula

Signature Collection: Shampoo, Conditioner, and Finishing Serum
MINIMALISM MEETS MAXIMUM PERFORMANCE

A breath of fresh air in an over saturated haircare market.

High performance, proprietary formulas. Excellent on virgin hair. Phenomenal on problematic hair.

Created by a world renowned hairdresser with a high demand clientele.

Instantly transforms all hair types into the signature lles Formula finish; sumptuous, lustrous and nurtured hair.

Quote Written by Wendy Iles
INTEGRITY DRIVEN

We are family owned and operated.

Authenticity and integrity are at the heart of our brand.

Created by a world renowned hairdresser with a high demand clientele.

Shampoo, Conditioner, and Finishing Serum
NURTURE

Indulgent self care in a vessel.

We care, repair, nourish, strengthen and protect.

We nurture the hair. We nurture the environment.

We only work with responsibly sourced, raw, clean ingredients.

Icons and Award Badges; Allure Best of Beauty Award Winner 2023, Butterfly Mark Certified, Oprah Daily Beauty O'Wards 2023, Cruelty-Free Leaping Bunny logo, and Future of Beauty Awards 2024 WinnerIcons and Award Badges; Allure Best of Beauty Award Winner 2023, Butterfly Mark Certified, Oprah Daily Beauty O'Wards 2023, Cruelty-Free Leaping Bunny logo, and Future of Beauty Awards 2024 Winner