OUR PRINCIPLE
Created by a world-renowned hairdresser with a high-demand clientele, our products reflect our unwavering commitment to excellence.
"I have never been interested in launching endless new products for the sake of boosting numbers; it's unnecessary, causes confusion, and is wasteful. Formulate less and do it extremely well."
- Wendy Iles, Founder of Iles Formula
![Signature Collection: Shampoo, Conditioner, and Finishing Serum](http://ilesformula.com/cdn/shop/files/heros_6ecad123-92fe-4190-95e6-6d34009d5da1_{width}x.jpg?v=1716894125)
A breath of fresh air in an over saturated haircare market.
High performance, proprietary formulas. Excellent on virgin hair. Phenomenal on problematic hair.
Created by a world renowned hairdresser with a high demand clientele.
Instantly transforms all hair types into the signature lles Formula finish; sumptuous, lustrous and nurtured hair.
![Quote Written by Wendy Iles](http://ilesformula.com/cdn/shop/files/Wendy_writing_{width}x.jpg?v=1716893650)
We are family owned and operated.
Authenticity and integrity are at the heart of our brand.
Created by a world renowned hairdresser with a high demand clientele.
![Shampoo, Conditioner, and Finishing Serum](http://ilesformula.com/cdn/shop/files/Nurture_{width}x.jpg?v=1716893569)
Indulgent self care in a vessel.
We care, repair, nourish, strengthen and protect.
We nurture the hair. We nurture the environment.
We only work with responsibly sourced, raw, clean ingredients.