OUR PRINCIPLE

MINIMALISM MEETS MAXIMUM PERFORMANCE

A breath of fresh air in an over saturated haircare market.

High performance, proprietary formulas. Excellent on virgin hair. Phenomenal on problematic hair.

Created by a world renowned hairdresser with a high demand clientele.

Instantly transforms all hair types into the signature lles Formula finish; sumptuous, lustrous and nurtured hair.

INTEGRITY DRIVEN

We are family owned and operated.

Authenticity and integrity are at the heart of our brand.

Created by a world renowned hairdresser with a high demand clientele.

NURTURE

Indulgent self care in a vessel.

We care, repair, nourish, strengthen and protect.

We nurture the hair. We nurture the environment.

We only work with responsibly sourced, raw, clean ingredients.

"I have never been interested in launching endless new products for the sake of boosting numbers; it's unnecessary, causes confusion and is wasteful. Formulate less and do it extremely well."