MEN'S HAIR ROUTINE
“Our formulas are for all genders with subtle, allergen-free fragrances. This particular routine is ideal for shorter, virgin hair that is not chemically processed. It's a simple 2-step regimen that includes the Hair + Body Cleanse, our multi-purpose "wash + go", providing an easy and effortless routine for men.” - Wendy Iles
HOW TO USE
Apply Hair + Body Cleanse to very wet hair and massage to activate the lather. The lather is key to indicating correct usage of this sulfate-free formula. Allow to sit for 1 minute before rinsing thoroughly. Repeat at least once more if required.
Can be applied to wet or dry hair. Heat activate by blow-drying into wet hair to deliver an organic memory when styling the hair with the Signature Styling + Wet Brush. The Finishing Serum can be also applied to dry hair as a styling serum, without ever weighing the hair down.
Warm the desired amount between hands to melt the balm for optimum application. Apply sparingly to damp or dry hair to style the hair with a ‘wet look’.
*In hard water areas, replace this first shampoo step with the Hard Water Shampoo.