HAIR BREAKAGE ROUTINE
“Hair breakage is unfortunately one of the two most common issues that hairstylists face with their customers. My formulas have been clinically proven to stop hair breakage, offering more than just hair restoration – it's a journey back to confidence. Let our formulas work their magic to repair, rejuvenate, and restore more than just your hair.” - Wendy Iles
HOW TO USE
Apply Shampoo* to very wet hair and massage to activate the lather. The lather is key to our sulfate-free shampoo as it contains the repair agent which starts the process of stopping hair breakage. Ensure to bring this lather through to the ends, gently kneading it in any dry or damaged areas of the hair. Allow to sit for 1 minute before rinsing thoroughly. Repeat at least once more. For very damaged or broken hair, we recommend a third shampoo.
For optimal results, use after the Shampoo and before the Conditioner. Apply generously from scalp to ends, allowing to penetrate for 5 to 20 minutes, then rinse. Use 1-3 times per week to strengthen and nourish the hair.
Apply evenly an inch from roots to ends. Use the Conditioner Distribution Comb or Signature Styling + Wet Brush for an even distribution through the hair + roots. Rinse. The Conditioner shuts down the hair cuticle immediately, without leaving any residue on the hair shaft, completing the process of stopping hair breakage.
To reduce the risk of further hair breakage, we recommend our extra absorbent, luxuriously soft microfibre towel that gently dries hair fast without friction, reducing static, frizz + breakage.
For optimal results, apply evenly to mid-lengths and ends before styling. Heat activate and blow dry into wet hair using the Signature Styling + Wet Brush, ensuring the serum is applied to each section of hair. Apply daily to dry hair to refresh protection and prevent frizz.
Section the hair and spray evenly onto a damp or dry scalp every day. Massage to activate circulation. To boost the growth of thicker + stronger hair, continue treatment daily for a minimum of 3 months.
*In hard water areas, replace this first shampoo step with the Hard Water Shampoo.