HEALTHY HAIR ROUTINE
“The Iles Formula Signature Collection 3-step method is the essential haircare regimen for all hair types. Clinically proven to repair hair breakage, delivering sumptuous, lustrous, nurtured texture but also excellent on virgin hair, this hair routine nurtures and protects your strands, essential to strengthening the hair's structure and retaining impossibly soft and healthy hair.” - Wendy Iles
HOW TO USE
Apply Shampoo* to very wet hair and massage to activate the lather. The lather is key and indicates correct usage of our sulfate-free shampoo. Allow to sit for 1 minute before rinsing thoroughly. Repeat once more if required. Our sulfate-free shampoo is gentle and will never strip the hair or scalp.
For optimal results, use after the Shampoo and before the Conditioner. Apply generously from scalp to ends, allowing to penetrate for 5 minutes, then rinse. Use once per month to strengthen and nourish the hair.
Apply evenly an inch from roots to ends. Use the Conditioner Distribution Comb or Signature Styling + Wet Brush for an even distribution through the hair + roots. Rinse. The Conditioner immediately shuts down the hair cuticle without leaving any residue on the hair shaft.
Gently squeeze out excess water from your hair using our luxuriously soft, extra absorbent microfiber towel. Designed to quickly dry hair without causing friction, it ensures a gentle and efficient drying experience.
For optimal results, apply evenly to mid-lengths and ends before styling. Heat activate and blow dry into wet hair using the Signature Styling + Wet Brush, ensuring the serum is applied to each section of hair. Apply daily to dry hair to refresh protection against heat, UV and color fade, and prevent frizz.
*In hard water areas, replace this first shampoo step with the Hard Water Shampoo.