OUR STORY

Shampoo, Conditioner, and Finishing Serum

A breath of fresh air in an over-saturated haircare market, Iles Formula is where Minimalism meets Maximum Performance.

A collection of clinically tested, proprietary formulas that address hair repair, breakage and hair loss, in addition to phenomenally nurturing all hair types.

A niche, family-owned collection formulated by internationally acclaimed celebrity hairstylist Wendy Iles and driven by the phenomenal reviews which are testimony to the benchmark performance of the formulas.

UNE HISTOIRE, UNE MARQUE, DES ÉMOTIONS

“On a professional set, the hairstylist is under extreme pressure and only has one chance to get it right. Iles Formula was born out of this need for a high-performance, breakthrough product that would deliver instant results on any hair texture and deliver perfectly nurtured hair every time.”

- Wendy Iles, Founder of Iles Formula

Shampoo, Conditioner, Finishing Serum, and Scalp + Hair Rejuvenating Booster

The formulas were originally developed by Wendy for her private use as an antidote to the tortured hair she frequently encountered when working with her high-demand clients. These celebrity clients and industry experts instantly recognized the power of these proprietary formulas. It was at their insistence that the collection is available to the public today.

A collection of award winning, high-performance formulas that repair all hair types without depositing harmful residues; protein, keratin, bond builders, or peptides. Clinically proven to stop hair breakage from the first application and improve hair growth.

Icons and Award Badges; Allure Best of Beauty Award Winner 2023, Butterfly Mark Certified, Oprah Daily Beauty O'Wards 2023, Cruelty-Free Leaping Bunny logo, and Future of Beauty Awards 2024 WinnerIcons and Award Badges; Allure Best of Beauty Award Winner 2023, Butterfly Mark Certified, Oprah Daily Beauty O'Wards 2023, Cruelty-Free Leaping Bunny logo, and Future of Beauty Awards 2024 Winner