A breath of fresh air in an over-saturated haircare market,
Iles Formula is where Minimalism meets Maximum Performance.

A niche, family-owned collection formulated by internationally acclaimed celebrity hairstylist Wendy Iles and driven by the phenomenal reviews which are testimony to the benchmark performance of the formulas.


“On a professional set, the hairstylist is under extreme pressure and only has one chance to get it right. Iles Formula was born out of this need for a high-performance, breakthrough product that would deliver instant results on any hair texture and deliver perfectly nurtured hair every time.”

- Wendy Iles, Founder of Iles Formula

The formulas were originally developed by Wendy for her private use as an antidote to the tortured hair she frequently encountered when working with her high-demand clients. These celebrity clients and industry experts instantly recognized the power of these formulas. It was at their insistence that the collection is available to the public today.

A collection of award winning, high-performance formulas that instantly transform all hair types from the very first treatment, delivering the Iles Formula signature finish; sumptuous, lustrous and nurtured hair that will make you fall in love with your hair again.


Imagine the moment when you fall in love with your hair again.

The moment you never want to stop touching.

The moment that belongs to you.

The moment you can't wait to tell everyone.

Before And After

No retouching. No extensions. Results after just one application of our 3 step formulas.

About Wendy Iles
Our Principles
The signature collection