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WELCOME TO THE WORLD OF ILES FORMULA

“I am excited to share our journey and take you behind the scenes of Iles Formula. I dedicate our journal to you to draw inspiration from trends I observe around the world, my haircare advice, styling tips + tricks, and interviews with our expert friends in the haircare industry. This section was made for you, so I welcome your thoughts, ideas and suggestions.”

- Wendy Iles, Founder of Iles Formula

Wendy's Tips

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Inspirations

The Hair That Pushed Me Into Formulation: Wendy Iles

Perfect hair didn’t create Iles Formula. Compromised hair did. It was not perfect hair that inspired me to create formulas. It was the opposite.It was the compromised hair sitting in... Read more...

Before The Bottle: The Story of Iles Formula by Wendy Iles

Discover the story behind Iles Formula Haircare as founder Wendy Iles shares how 40 years of celebrity hairstyling inspired a globally trusted haircare brand. Read more...

Behind the Formula: Wendy Iles. Why Perfection Without Weight Became My Obsession

Throughout my career, my biggest frustration with hair products was always the same — weight and residue. On major sets, there was no room for compromise. About Wendy Iles Wendy... Read more...

The Art of Arriving Well: How to Protect Your Hair While Traveling

You can arrive somewhere extraordinary and still feel like your hair stayed home. It's rarely one thing — cabin air, strange water, sun and salt each take a turn. Here's... Read more...

Men's Wedding Hair: The Complete Groom Hair Guide

There is a photograph at every wedding that tells the whole story — not the posed portrait, but the one taken at the altar, the moment of genuine feeling when... Read more...

Men's SS27 Hair Trends: The Rise of Curly Hair on the Runway

Men's SS27 Hair Trends: The Rise of Curly Hair There is something undeniably compelling happening on the menswear Paris runway. Season after season, the conversation around men's balmed hair has... Read more...

The Curl Code: 10 Commandments for Curls That Thrive

Ten commandments for curls that hold their shape, their definition, and their integrity. The Iles Formula manifesto for curly hair. Iles Formula is a luxury, clinically proven haircare brand founded... Read more...

Iles Formula Travel Essentials Kit blog cover — refillable luxury haircare Signature Collection Minis, Hair + Body Cleanse Mini, The Iles Comb, and Rinseless Root Refresh for summer travel, your carry-on ritual by Iles Formula Paris New York

Iles Formula Travel Essentials Kit: Your Summer Carry-On Ritual

A limited-edition edit of the ILES Formula ritual, refillable and sized for travel — the heroes that earn their place in the bag, from cabin air to hotel water to... Read more...

Woman with long voluminous hair by the ocean next to a beach shower, cover image for an article on summer GLP-1 hair loss and seasonal shedding

The Iles Formula Theroy : Why Summer Hits GLP-1 Hair Differently

GLP-1 hair loss is a chapter, not a permanent state. But summer compounds the math — sun, salt, chlorine, heat. The Iles Formula summer ritual built to protect and re... Read more...

girl laying in the sun with her dog and Iles Formula Spa Pack

The Bright Idea: Why Your Hair Needs SPF, Too

UV breaks down the fiber, fades color, and weakens every strand. Inside: the three-part Iles Formula ritual built to protect hair from the elements all summer long. Tips from Iles... Read more...

The Truth About Hair Botox

Hair Botox isn't Botox at all. The salon treatment everyone's searching, decoded — what it actually does, why it fades, and the Iles Formula ritual that delivers results without the... Read more...

Iles Formula "Beach to Dinner Hair" summer styling edit blog cover: woman seen from behind by turquoise blue sea with glossy dark wavy hair pulled back, a gold hoop earring, and sun-kissed skin.

Beach to Dinner Hair | The Iles Formula Summer Styling Edit

Transition your hair from beach to dinner with the Iles Formula edit — celebrity hairstylist Wendy Iles' ritual for lustrous, effortless summer evening styling. Read more...

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