News

WELCOME TO THE WORLD OF ILES FORMULA

“I am excited to share our journey and take you behind the scenes of Iles Formula. I dedicate our journal to you to draw inspiration from trends I observe around the world, my haircare advice, styling tips + tricks, and interviews with our expert friends in the haircare industry. This section was made for you, so I welcome your thoughts, ideas and suggestions.”

- Wendy Iles, Founder of Iles Formula

Wendy's Tips

Conversations

Trends

Inspirations

Why Luxury Hair Products Are the Best Gift for You

Indulging in luxury haircare isn’t just a treat — it’s an investment in the health, shine, and vitality of your hair. Learn why these high-performance formulas make the perfect gift... Read more...

Holiday Hair Prep: How to Get Glossy, Healthy Hair Before Party Season

With the festive season approaching, it’s time to refresh your hair ritual. Discover how to achieve glossy, healthy hair with Iles Formula’s expert care, from nourishing treatments to radiant, long-lasting... Read more...

Iles Formula shampoo and Iles formula conditioner

Hair Breakage Vs. Hair Shedding: How To Tell The Difference This Fall

Not all hair fall is the same. Discover the difference between natural shedding and true breakage and how Iles Formula’s clinically proven Shampoo and Conditioner stop breakage by up to... Read more...

PARIS MILAN RUNWAY HAIR TRENDS 2026

I’m thrilled to witness a decisive shift in both texture and length on the runways of Paris and Milan for Spring–Summer 2026. This season celebrates contrast — long hair is... Read more...

Colour, Curls & Cold Weather

Discover how to protect coloured and curly hair this autumn. Keep your locks hydrated, lustrous, and healthy all season long with Iles Formula. Read more...

Beyond Breakage: The Hidden Signs Your Hair Needs Repair

Discover the subtle early signs of hair damage, loss of elasticity, dullness, tangling, or scalp imbalance, and restore health and lustre with Iles Formula. Read more...

Marie claire award winning rinseless root refresh dry shampoo

Award-Winning Freshness: Best Dry Shampoo by Marie Claire

Recognised by Marie Claire as Best Dry Shampoo, the Iles Formula Rinseless Root Refresh redefines freshness. A modern essential, it revives hair and scalp without residue, effortless luxury, anytime, anywhere. Read more...

The Fall Edit: Haircare Swaps You Need to Make This Season of Fall 2025

Refresh your haircare this Fall 2025 with Iles Formula. Discover essential swaps, from weightless conditioners to protective serums, to keep hair healthy, shiny, and resilient all season. Read more...

New York Fashion Week 2026: Wendy Iles' Favorite Picks

Discover Wendy Iles’ top hair moments from New York Fashion Week 2026. Learn how to achieve effortless textures and polished finishes with Iles Formula styling essentials. Read more...

Wet hair during a repair home treatment.

Luxury Hair Rituals: The 5-Step Routine for Salon-Worthy Repair at Home

There is an undeniable pleasure in stepping out of a salon with freshly revitalised hair, strands that gleam with health, bounce with vitality, and feel impossibly soft to the touch.... Read more...

The Bob Is Back: Why 2025 Is the Year of the Chic Chop

The bob is back in 2025. Bold, versatile, and effortlessly chic. Discover styling tips and product recommendations from Wendy Iles to keep your hair glossy, healthy, and runway-ready. Read more...

Award-Winning Freshness: Rinseless Root Refresh Named Best Dry Shampoo by Marie Claire

We are proud to announce that the Iles Formula Rinseless Root Refresh has been awarded Best Dry Shampoo in the Marie Claire Hair Awards 2025 — a celebration of innovation,... Read more...