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WELCOME TO THE WORLD OF ILES FORMULA

“I am excited to share our journey and take you behind the scenes of Iles Formula. I dedicate our journal to you to draw inspiration from trends I observe around the world, my haircare advice, styling tips + tricks, and interviews with our expert friends in the haircare industry. This section was made for you, so I welcome your thoughts, ideas and suggestions.”

- Wendy Iles, Founder of Iles Formula

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Retrospective on Isabella Blow

Bittersweet , that is the Isabella Blow's story ! Isabella was an eccentric english magazine editor who ended up her life tragically in 2007 . She was the muse of... Read more...

My Year in Color

Here is a review of my year 2013 for you. It was non stop but a lot of fun with great jobs, lots of challenges, interesting people and wonderful locations.I'm moving forward to even more challenges in 2014, one of them will be a change with this blog . I'm now on instagram @wendyiles which has taken over the role of my blog with daily images of my life on the road. I'm going to make this blog page available to offer you hair tips , how to do's, I... Read more...

Happy New Year

View from my window seat on my last flight home for the year, Kiev-Paris, yesterday. Read more...

On The Indian's Track

All that majestic scenery brought me back to one of my strong fascinations, the American Indians. Amongst many other things they were masters with their braids and hair ornaments. To you my readers, I can tell that one of my secret reference books for hair is Edward Curtis portraits in The North American Indians. I've always been attracted by their culture, and the wildness of the snowy Rockies took me straight back to that fantasy.I can't give you details about the client or the job but I can tell you... Read more...

Richard Avedon

If you are in LA and close to Rodeo Drive , I recommend you visit Gagosian Gallery to see their exhibition on Richard Avedon. Six decades of his work are shown from his beginning as a photographer in the 1940's to his death in 2004. i remember reading in the New York Times that Avedon 's fashion and portraits helped define what was America 's style for the second part of last century. I certainly agree with that and this retrospective is the proof of that.More than 100 silver gelatine photographs... Read more...

Sunset Marquis Hotel Anniversary

When I first stayed at the Sunset Marquis in Hollywood, I doubted that I would want to make this hotel my permanent address in California. It was obvious, 5 minutes after checking in , that I may be the only guest over 40 without a song on the charts ! The walls around the property pose as a rock and roll museum with signed portraits and memorabilia of artists like The Beatles ,The Stones ,Ozzy, Morrissey , the list is endless . The basement houses one of Hollywoods trendiest recording... Read more...

Vogue Japan

I knew this was going to be a good session when Paris stylist Sabino Pantone called to ask me to shoot Japanese Vogue with him.He hand picked a team that included... Read more...

My Secret Receipe

It's always very rewarding when finally one of my work projects is released. It takes a while between the actual shooting and the publication whether its a TV spot or ... Read more...

Halloween Hues and Textures

It's Halloween time again. There is quite a buzz going on in the industry about what to wear to Halloween .On my desk sits an invitation to one of New York's biggest Halloween events , an event that will be full of the who's who on the US TV media and fashion circuit. What stress ,what to wear when everyone is going to such extremes to look their haunting best! I can only pretend with my vivid imagination how I would dress, as my work has me stuck in Paris on... Read more...

Mood Board

Only one more task tonight before I leave California…With hair campaigns out of the way we are free to re look Heidi's hair . Here ismy mood board for Heidi's new bangs .We have decided on a long fringe between eyebrow and eye with a softened offblunt cut texture. I will cut some shorter sides pieces near the cheeks to play with,adding a re-looked 70's touch .Our next venture together are many days filming of Germanys Next Top Model...I'm excited about the hair change which will add a bit of "rock and roll' to Heidi's hair. She has chosen a great wardrobe of interesting clothes , boots and shoes to work with our new look .Stay tuned …. We start filming next week out of Germany, Asia and again back in the US over the coming weeks. Read more...

Satisfaction

It's a great satisfaction to have a perfectly efficient day. When I say “a day” I mean 24 hours of course. Here is an example of how it is when traveling with Heidi Klum. We flew overnight from LA to London to go straight to the studio for a photo shoot with Rankin.Heidi and Rankin work so well together, we had numerous covers shot within no time getting us to our hotel, Soho Hotel, for an early dinner. I was especially pleased as my daughter is now studying in London... Read more...

The Emmy Awards

I've just spent the last week in Los Angelees with Heidi Klum .It's been nice to catch up with our team again Rankin on photography and Linda Hay on makeup.Linda and I used to work together years ago out of Sydney and have re found ourselves as Heidi's Aussie glam squad. We started the week shooting several campaigns and some editorials but today Sunday is Emmys celebrations.Heidi already has her Emmy sitting on her dinning table with the salt and pepper for the family to eat with each day ! I... Read more...

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