LATEST ARTICLES

WELCOME TO THE WORLD OF ILES FORMULA

“I am excited to share our journey and take you behind the scenes of Iles Formula. I dedicate our journal to you to draw inspiration from trends I observe around the world, my haircare advice, styling tips + tricks, and interviews with our expert friends in the haircare industry. This section was made for you, so I welcome your thoughts, ideas and suggestions.”

- Wendy Iles, Founder of Iles Formula

Wendy's Tips

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Inspirations

girl laying in the sun with her dog and Iles Formula Spa Pack

The Bright Idea: Why Your Hair Needs SPF, Too

UV breaks down the fiber, fades color, and weakens every strand. Inside: the three-part Iles Formula ritual built to protect hair all summer long. Read more...

The Truth About Hair Botox

Hair Botox isn't Botox at all. The salon treatment everyone's searching, decoded — what it actually does, why it fades, and the Iles Formula ritual that delivers results without the... Read more...

Iles Formula "Beach to Dinner Hair" summer styling edit blog cover: woman seen from behind by turquoise blue sea with glossy dark wavy hair pulled back, a gold hoop earring, and sun-kissed skin.

Beach to Dinner Hair | The Iles Formula Summer Styling Edit

Transition your hair from beach to dinner with the Iles Formula edit — celebrity hairstylist Wendy Iles' ritual for lustrous, effortless summer evening styling. Read more...

Long lustrous brunette waves with caramel highlights for red carpet hair tutorial blog cover

Get The Look, Red Carpet Hair: Wendy Iles' Unfailable Method

When Wendy Iles dresses hair for the red carpet, the work begins long before the curling iron. Her unfailable method rests on a single principle: hair that has been properly... Read more...

Iles Formula Hair Talk with Mel Hancer of BeautyLivery

Mel Hancer is the founder of BeautyLivery, an on-demand luxury hair and makeup agency established in Capri in 2016, with a team of 20 skilled artists delivering services across Italy. Read more...

Back To The Source: How We Honor The Land That Makes It All Possible.

Just look at our ingredients, wasabi sourced from Japan. Macadamia & Tee Tree from Australia. Botanical Root Juices Tucuma and Pracaxi along with other local native wild-harvested from the Amazon... Read more...

Woman relaxing in marble bath with Iles Formula Shampoo, Conditioner, and Finishing Serum — the bridal hair ritual by Iles Formula

The Bridal Hair Ritual | Wendy Iles on Pre-Wedding Hair Care

Celebrity hairstylist Wendy Iles shares her complete pre-wedding hair care routine — a six-week countdown covering hair masking, colour timing, bridal hair trials, and the wedding morning ritual. Prepare your... Read more...

Summer Wedding Hair: The Art of Effortless Hair

Summer wedding hair is not about perfection. It is about harmony — with the air, with the moment, with the person wearing it. When the hair is truly prepared, when... Read more...

Your Bridal Hair Prep Begins Here

Wendy Iles has spent four decades behind the hair of the world's most photographed brides. Her secret? Prep starts months before the dress goes on. Here's the complete bridal hair... Read more...

Mother's Day Edit: The Gift of Beautiful Hair

Three gifts chosen by Wendy Iles for the woman who deserves the best hair of her life. The Signature Collection, the Scalp + Body Exfoliant, and the Scalp + Hair... Read more...

ILES Formula and Wendy Iles speak on Coachella 2026 hair trends showcasing festival-ready hairstyles with natural waves, shine, and soft texture for summer styling.

Festival Hair: The Hair Trends Owning Coachella 2026

Coachella always reminds me that a festival ground is its own kind of runway. I watched Weekend One with the same eye I bring to the fashion shows in Paris.... Read more...

When the Humidity Hits - These Products Stop Frizz Before It Starts

Hair is a living fiber. It reacts instantly to the climate — and it does so before you even step outside. Here's the science behind frizz, and the four-product routine... Read more...

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