COLORED + CHEMICALLY TREATED ROUTINE
“Color and chemical treatments can oftentimes result in porosity issues and leave hair dry and brittle. This damage weakens the hair shaft, making it more susceptible to hair breakage. A hair routine that repairs, nurtures, and protects your strands is essential to strengthening the hair's structure and retaining impossibly soft and healthy hair.” - Wendy Iles
HOW TO USE
Apply Shampoo* to very wet hair and massage to activate the lather. The lather is key and indicates correct usage of our sulfate-free shampoo. Ensure to bring this lather through to the ends, gently kneading it in any dry or damaged areas of the hair. Allow to sit for 1 minute before rinsing thoroughly. Repeat at least once more. Our sulfate-free shampoo is gentle and will never strip the hair or scalp. It also buffs over porosity bars, making it a favorite amongst professional colorists.
For optimal results, use after the Shampoo and before the Conditioner. Apply generously from scalp to ends, allowing to penetrate for 5 to 20 minutes, then rinse. Use once per week to strengthen and nourish the hair.
Apply evenly an inch from roots to ends. Use the Conditioner Distribution Comb for an even distribution through the hair + roots. Rinse. The Conditioner immediately shuts down the hair cuticle, oftentimes made worse by chemical treatments, without leaving any residue on the hair shaft.
For optimal results, apply evenly to mid-lengths and ends before styling. Heat activate and blow dry into wet hair, ensuring the serum is applied to each section of hair. Apply daily to dry hair to refresh protection against heat, UV and color fade, and prevent frizz.
Section the hair and spray evenly onto a damp or dry scalp every day, focusing on any areas of white or grey hair. Massage to activate circulation. Continue treatment daily for a minimum of 3 months. Hair color treatments during this period will not affect the efficacy of this formula. Thereafter, continue treatment 2 - 3 times a week to maintain the results.
*In hard water areas, replace this first shampoo step with the Hard Water Shampoo.