THE HEROES STARTER KIT
Repair, Protect, Boost. Our Heroes. The Solution To Hair Loss and Breakage.
THE HEROES STARTER KIT
THE HEROES STARTER KIT

THE HEROES STARTER KIT

Regular price$220.00
/

Transform your hair with The Heroes Starter Kit—this exclusive bundle includes our two best-selling and award-winning products: Signature Collection and Scalp + Hair Rejuvenating Booster.

Clinically proven to stop hair breakage, repair all hair types, and boost hair growth, The Heroes Starter Kit is the solution to hair loss + breakage, and your path to longer, stronger, healthier hair.



  • Our Signature Collection 3-step method (Shampoo + Conditioner + Finishing Serum) delivers immediate results, leaving hair sumptuous, lustrous, repaired, and nurtured without weighing it down.
  • The Signature Collection is clinically proven to stop and prevent hair breakage from the first use.
  • Our Scalp + Hair Rejuvenating Booster contains a proprietary blend with Procapil™️ + Wasabi + Tomato + Apple Extracts + Biotin + 3 Amino Acids.
  • Our Scalp + Hair Rejuvenating Booster contains a proprietary blend with Procapil™️ + Wasabi + Tomato + Apple Extracts + Biotin + 3 Amino Acids to reduce the signs of hair loss and boosts growth of thicker, stronger hair.
  • Free from sulfates, silicones, parabens, peptides, and bond builders.
  • Formulated with sustainably sourced raw, virgin ingredients combined with advanced science.

The Heroes Starter Kit includes:

  • Shampoo (Cleanse) - 200ml
  • Conditioner (Repair) - 200ml
  • Finishing Serum (Protect) - 200ml
  • Conditioner Distribution Comb
  • Scalp + Hair Rejuvenating Booster

Shampoo:

  • Apply to very wet hair. The secret is to add more water while massaging, not more product, to wake up the root extract and start the process of stopping hair breakage and repairing the hair.
  • In the case of hair breakage, focus on the ends for the most nurturing and reparative effect. Allow to sit for 1 minute before rinsing thoroughly. This starts the repair process by softening brittle hair.
  • Repeat if required. For very damaged or broken hair, we advise a third shampoo.
  • Rinse thoroughly.

Conditioner:

  • Apply evenly an inch from roots to ends.
  • Use the Conditioner Distribution Comb for even distribution throughout hair and roots. Repair is immediate, and hair breakage will stop.
  • Rinse.

Finishing Serum:

  • Apply evenly to mid-length and ends before styling.
  • Heat activate on wet hair for phenomenal results.
  • When applied methodically to all sections, this serum has the power to make thin hair feel and look organically thicker, and calms down thick, coarse hair.
  • Apply daily to dry hair to refresh protection + prevent frizz.

Scalp + Rejuvenating Booster:

  • Spray evenly on a damp or dry scalp every day.
  • Massage to activate circulation.
  • For optimal results, use with our Shampoo and Conditioner.
  • Continue treatment daily for a minimum of 3 months.
  • Once the desired result is achieved, use 2-3 times a week to maintain.

To address your specific hair concerns or to explore how this collection can complement your Iles Formula regimen, discover your personalized routine here.

Active Vegetal Extracts
Naturally nourishing, Active Vegetal Extracts help restitute dull hair, leaving it sumptuously lustrous.

Vitamin B5
Deeply penetrates the hair to deliver unparalleled moisture to thirsty strands. It also increases pliability, helping your hair withstand breakage. The result is smoothed strands and weightless volume for that full, bouncy finish.

Pantothenic Acid
Restores the hair shaft, delivering incredible silky texture and movement.

Tucuma Palm
Renowned for its rich content of polyphenols, Tucuma Palm helps to combat free radicals and is full of good-for-you fatty acids to repair and nurture ALL hair types.

Pracaxi Oil
Derived from the Brazilian Pracaxi Tree. This hero ingredient conditions and smooths the hair, helps prevent hair breakage and is an emollient for added luster.

Vitamin E
Natural antioxidant that helps to maintain hair growth and promote a healthy scalp.

Tucuma Seed Butter
Renowned for its rich content of polyphenols, Tucuma Seed Butter helps to combat free radicals and is full of good-for-you fatty acids to protect and moisturize ALL hair types.

Macadamia Nut Oils
Bursting with fatty acids, Macadamia Nut Oils are great for calming the hair of frizz, tangles and dullness whilst strengthening and nourishing the hair follicles.

Silk Extract
Delivers an unparalleled luster. Creates an immediate voluptuous effect on the hair while delivering an organic memory when heat activated.

Panthenol
Improves hair elasticity, helping to reduce breakage. It also helps your hair retain moisture. Knots and tangles instantly smooth away.

Biotinoyl Tripeptide-1 "Procapil™️"
A powerful, botanically derived, breakthrough blend that promotes hair growth naturally. It ignites growth in the root area, strengthens hair follicles and reduces hair loss + hair breakage.

Biotin + 3 Amino Acid Residues
Stimulate collagen synthesis.

Wasabi Extract
Stimulates the dermal papilla cells to better develop hair follicles.

Tomato + Apple Extracts
Aid cell rejuvenation + reduces ageing of the scalp + hair.

Shampoo Ingredients: Water / Aqua / Eau, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Methyl Oleoyl Taurate, Pentaclethra Macroloba Seed Oil, Polymnia Sonchifolia Root Juice, Hydrolyzed Silk, Panthenol, Polyquaternium-7, Polyquaternium-10, Propylene Carbonate, Glycol Distearate, Benzoic Acid, Behenyl / Stearyl Aminopropanediol Esters, Laureth-4, Sea Salt, Dehydroacetic Acid, Propanediol, PVP, Xanthan Gum, Citric Acid, Fragrance (Parfum)*

Conditioner Ingredients: Water / Aqua / Eau, Cetearyl Alcohol, PPG-3 Benzyl Ether Myristate, Behentrimonium Chloride, Glycol Stearate, Glycerin, Pentaclethra Macroloba Seed Oil, Astrocaryum Tucuma Seed Butter, Panthenol, Polymnia Sonchifolia Root Juice, Coconut Alkanes, Hydrolyzed Silk, Propylene Carbonate, Quaternium-91, Behenyl / Stearyl Aminopropanediol Esters, Cetrimonium Methosulfate, Phytantriol, Tocopheryl Acetate, Hydroxyethylcellulose, Benzoic Acid, Dehydroacetic Acid, Propanediol, Coco-Caprylate / Caprate, Aminomethyl Propanol, Hydroxyethylcellulose, Citric Acid, Xanthan Gum, PVP, Fragrance (Parfum)*

Finishing Serum Ingredients: Water / Aqua / Eau, Coconut Alkanes, Sclerocarya Birreaa (Marula) Kernel Oil, Isohexadecane, Tetradecane, Propylene Carbonate, Panthenol, Argania Spinosa Kernel Oil, Macadamia Ternifolia Seed Oil, Pentaclethra Macroloba Seed Oil, Astrocaryum Tucuma Seed Butter, Polymnia Sonchifolia Root Juice, Hydrolyzed Silk, Guar Hydroxypropyltrimonium Chloride Polyquaternium-39, Hydroxyethylcellulose, Behentrimonium Methosulfate, Cetyl Alcohol, Coco-Caprylate / Caprate, Behenyl / Stearyl Aminopropanediol Esters, Keratin Amino Acids,
Quaternium-95, Propanediol, Benzoic Acid, Dehydroacetic Acid, Butylene Glycol, Tocopheryl Acetate, Citric Acid, PVP, Xanthan Gum, Fragrance (Parfum)*

Scalp + Hair Rejuvenating Booster: Water / Aqua / Eau, Butylene Glycol, Apigenin, Oleanolic Acid, Biotinoyl Tripeptide-1, Epilobium Angustifolium Flower, Leaf / Stem Extract, Niacinamide, Pyrus Malus (Apple Fruit Extract), Wasabia Japonica Leaf Extract, Camellia Sinensis Leaf Extract, Solanum Lycopersicum (Tomato), Fruit Extract, Glycerin, Lactitol, Xylitol, Aloe Vera Leaf Juice, PPG-26-Buteth-26, Peg-40 Hydrogenated Castor Oil, Hydroxyethycellulouse, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Citric Acid, Menthyl Lactate


* No Allergens

"This award-winning duo is clinically proven to stop hair breakage, repair all hair types, and boost hair growth. These best-selling formulas are your solution to hair loss + breakage, and the path to longer, stronger, healthier hair. This transformative bundle contains our two best-selling products.

The Signature Collection 3-step method offers more than just a routine; it's an emotional experience and the DNA of my brand with instant, tangible results. Consisting of our three hero formulas; Shampoo, Conditioner, and Finishing Serum, along with our Conditioner Distribution Comb, this collection was born out of my necessity to swiftly restore the hair of celebrities I worked with daily.While my Scalp + Hair Rejuvenating Booster is a potent leave-in treatment enriched with Procapil™, designed to reduce hair loss and promote the growth of thicker, stronger hair. When used as part of a regimen, it’s your solution to hair loss and breakage."

Both collections feature the Iles Formula 3-step method: Shampoo, Conditioner, and Finishing Serum. The Signature Collection includes our Conditioner Distribution Comb, making it perfect for first-time users. The Replenishment pack is for repeat customers to replenish their essentials. For those looking to gift Iles Formula, the Signature Collection is elegantly presented in a high-quality box, with the option to add our signature Iles Formula gift wrap for an extra special touch.
Yes. Our Shampoo is sulfate free, however, it delivers an abundance of lather due to a root extract we use instead of sulfates. The secret to our shampoo is to add more water while massaging, not more product. The root extract buffs over damaged porosity bars on the hair shaft (particularly common in colored hair) so be sure to use it on the ends of the hair which need this nurture the most.
The Conditioner is our jewel and INSTANTLY repairs all hair texture to soft silk. The key is to comb the conditioner through to ensure even distribution. If you don't have a wide tooth comb please use a wet brush to comb the conditioner through your hair. Our Conditioner heals hair by closing the hair cuticles tightly without coating it like traditional conditioners, nor leaving harmful residues like protein or keratin. Its performance is phenomenal.
The Finishing Serum can be used on both wet hair before drying, and on dry hair too to tame down any frizz. It is exceptional when heat activated, e.g. when blow-dried into the hair. It works like magic, making thin hair feel thicker, and thicker hair feel less bulky. Please be sure to cover each part of the hair.
Both are serums that protect the hair against heated tools and have UV filters to protect against color fade and humidity without ever weighing the hair down. The Finishing Serum delivers a lighter silky effect, excellent if blow dried into fine, thin hair as it will make the hair feel and look thicker. The Curl Revive delivers a weightier, cashmere effect to the hair so is ideal for all curl, wave and textured hair. It also works very well for thick, coarse Indian, Asian and chemically straightened hair. One can also cocktail these serums. For example, someone with extensions would use the Finishing Serum on the their thin, fine, natural hair and the Curl Revive on their extensions.
Iles Formula is most effective when used without other styling products like mousse or hairspray, as they may diminish the lustrous, sumptuous results our formulas provide. However, you can continue to use your regular styling tools. Our Finishing Serum offers built-in heat protection for all styling tools, ensuring your hair remains protected and styled to perfection.
As often as you wish. Our formulas are high performance using gentle ingredients so will never dry the hair or scalp.
Yes. Our formulas will never weigh your hair down. In fact, by using the Iles Formula 3-step method; Shampoo + Conditioner + Finishing Serum, fine hair will gain body and appear thicker and fuller. The results are immediate and right after the first treatment your hair will not only look great but also feel great. The Hair Mask has also been formulated not to weigh the hair down. It's performance is to nurture and strengthen hair and scalp without leaving any residue behind so it's perfect for even the finest of hair.
Yes. Greasy hair sufferers can benefit from our Shampoo which is sulfate free, yet lathers very well. Your hair will feel thoroughly cleansed and refreshed after use. The secret to our Shampoo is to add more water, not more product and to massage it into the hair immediately for the abundance of lather which will give the hair a thorough cleanse and lift the excess sebum from the scalp.
Yes, our formulas were born to nurture and repair all types of hair. The more damage to the hair, the more phenomenal the performance of the formulas. The root extract in our Shampoo buffs over damaged porosity bars on the hair shaft which are particularly common in colored hair. The Conditioner is essential in repairing any damage as it locks the outer hair shaft and instantly detangles hair. The Finishing Serum is protection for your hair and contains UV filters to maintain your color while leaving hair vibrant and healthy.
Yes. Our Shampoo is excellent on grey hair. The Shampoo contains a root extract in place of sulfates which actually removes the yellow tinges that can often appear in grey hair through pollution, city water and sometimes even medication.
Yes. Iles Formula is phenomenal on all hair extensions. We have some of the best extension salons using and selling Iles Formula as home care for their clients. As your extensions age, they will begin to feel rough and dry. Iles Formula transforms this hair to sumptuous silk. The best and most complete nurture system is the Iles Formula Signature Collection 3-step method.
Most certainly, yes. Iles Formula is one of the most recommended products to use after ALL chemical procedures including Brazilian blowouts. The best and most complete nurture system is the Iles Formula Signature Collection 3-step method.
Yes. All Iles Formula products are keratin safe. In fact, as keratin treatments disrupt the hair shaft, Iles Formula is the perfect home care after such a treatment to nurture, care and repair the hair shaft without coating or weighing the hair down.
The Shampoo is pH 5.5 - 6.5, Conditioner is pH 4.0 - 5.0, and our Finishing Serum is pH 4.0 - 5.0.
Women and men suffering from hair loss related to the following conditions will all benefit from our formula: Hormonal changes (including pregnancy + menopause), Covid, age, stress, early signs of alopecia, men starting to recede due to DHT, medication.
There is often confusion between Hair Loss and Hair Breakage as they both give the impression of a reduction in hair density. Whilst they are in fact two separate issues, unfortunately some do suffer from both. The Scalp + Rejuvenating Booster specifically targets Hair Loss. The Shampoo + Conditioner stops Hair Breakage.
Someone with hair follicles which have been dormant or inactive for several years will most likely not see a good result. The best results will be achieved when there is still activity in the root, no matter how little. Even with little activity, the Iles Formula Scalp + Hair Rejuvenating Booster will encourage blood circulation around the root area and strengthen the hair follicle to encourage growth and stronger hair.
Biotinoyl Tripeptide-1, known as Procapil™️ is a key ingredient of the Scalp + Hair Rejuvenating Booster, alongside the Wasabi + Tomato + Apple Extract. Procapil™️ is a powerful, botanically derived, breakthrough blend that promotes hair growth naturally. It is drug free. It ignites growth in the root area, strengthens hair follicles and reduces hair loss + hair breakage.
Procapil™️ encourages increased blood flow to your scalp and activates recently dormant follicles and root area into new growth. The correct use of Procapil™️ will result in new hair growth and strengthened hair.
Procapil™️ is made from natural, botanical ingredients. Though these ingredients have complex names, they are derived from nature. The Procapil blend contains. Biotinyl-GHK - Biotin, a hair vitamin. Apigenin - a flavonoid sourced from citrus plants. Oleanolic Acid - a chemical compound derived from olive trees.
The Scalp + Hair Rejuvenating Booster is a treatment. In order to see results, the treatment must be followed daily for a minimum of 3 months. Thereafter, once the desired result is achieved, use 2-3 times a week to maintain. For optimal results, we recommend using Formula Scalp + Hair Rejuvenating Booster after Shampoo + Conditioner: the Scalp + Rejuvenating Booster specifically targets hair loss, while the Shampoo + Conditioner repairs hair breakage. This will allow the Scalp + Hair Rejuvenating Booster to encourage necessary hair growth without hair breakage impeding the process.
The sprayer delivers a generous volume of product to the scalp and with massage, can be massaged to cover twice the area and on fine textured hair, on three times the area. The amount of product required depends on whether the hair loss is limited to a designated area, or all over the head. The average user is specifically losing hair in designated spots. If you are losing hair all over, distribute each pump further by massaging to a larger area. This will help greatly, as the pumps are powerful and deliver a generous amount of product to the scalp. On average, one bottle will last four weeks, however, if hair loss is in a targeted area the bottle will last for longer.
No. Our Scalp + Hair Booster is fast absorbing and entirely residue free. It has the consistency of water and leaves no greasy or flakey residue so is totally safe for use by those with darker hair too.
Yes, our Scalp + Hair Booster is a botanically derived, drug free formula. The key ingredient is Procapil™️ consisting of a blend derived from citrus fruits + olive trees alongside wasabi + apple + tomato extracts.

Icons; Subscribe + Save 10%, Developed by a Hair Stylist, Earn Rewards, Complimentary Samples, Clean Ingredients, and Cruelty-FreeIcons; Subscribe + Save 10%, Developed by a Hair Stylist, Earn Rewards, Complimentary Samples, Clean Ingredients, and Cruelty-Free

SUITABLE FOR

Icons and Award BadgesIcons and Award Badges