THE HEROES STARTER SET

What is the difference between the Signature Collection + the Replenishment Pack?
Both collections feature the Iles Formula 3-step method: Shampoo, Conditioner, and Finishing Serum. The Signature Collection includes our Conditioner Distribution Comb, making it perfect for first-time users. The Replenishment pack is for repeat customers to replenish their essentials. For those looking to gift Iles Formula, the Signature Collection is elegantly presented in a high-quality box, with the option to add our signature Iles Formula gift wrap for an extra special touch.

Does the Shampoo lather?
Yes. Our Shampoo is sulfate free, however, it delivers an abundance of lather due to a root extract we use instead of sulfates. The secret to our shampoo is to add more water while massaging, not more product. The root extract buffs over damaged porosity bars on the hair shaft (particularly common in colored hair) so be sure to use it on the ends of the hair which need this nurture the most.

How is it best to use the Conditioner?
The Conditioner is our jewel and INSTANTLY repairs all hair texture to soft silk. The key is to comb the conditioner through to ensure even distribution. If you don't have a wide tooth comb please use a wet brush to comb the conditioner through your hair. Our Conditioner heals hair by closing the hair cuticles tightly without coating it like traditional conditioners, nor leaving harmful residues like protein or keratin. Its performance is phenomenal.

How is it best to use the Finishing Serum?
The Finishing Serum can be used on both wet hair before drying, and on dry hair too to tame down any frizz. It is exceptional when heat activated, e.g. when blow-dried into the hair. It works like magic, making thin hair feel thicker, and thicker hair feel less bulky. Please be sure to cover each part of the hair.

What's the difference between the Finishing Serum and Curl Revive?
Both are serums that protect the hair against heated tools and have UV filters to protect against color fade and humidity without ever weighing the hair down. The Finishing Serum delivers a lighter silky effect, excellent if blow dried into fine, thin hair as it will make the hair feel and look thicker. The Curl Revive delivers a weightier, cashmere effect to the hair so is ideal for all curl, wave and textured hair. It also works very well for thick, coarse Indian, Asian and chemically straightened hair. One can also cocktail these serums. For example, someone with extensions would use the Finishing Serum on the their thin, fine, natural hair and the Curl Revive on their extensions.

Can I combine Iles Formula with other styling tools?
Iles Formula is most effective when used without other styling products like mousse or hairspray, as they may diminish the lustrous, sumptuous results our formulas provide. However, you can continue to use your regular styling tools. Our Finishing Serum offers built-in heat protection for all styling tools, ensuring your hair remains protected and styled to perfection.

How often do you recommend washing hair using the Iles Formula 3-step method per week?
As often as you wish. Our formulas are high performance using gentle ingredients so will never dry the hair or scalp.

Will the Signature Collection help thin, fine hair?
Yes. Our formulas will never weigh your hair down. In fact, by using the Iles Formula 3-step method; Shampoo + Conditioner + Finishing Serum, fine hair will gain body and appear thicker and fuller. The results are immediate and right after the first treatment your hair will not only look great but also feel great. The Hair Mask has also been formulated not to weigh the hair down. It's performance is to nurture and strengthen hair and scalp without leaving any residue behind so it's perfect for even the finest of hair.

Is the Signature Collection suitable for very greasy hair?
Yes. Greasy hair sufferers can benefit from our Shampoo which is sulfate free, yet lathers very well. Your hair will feel thoroughly cleansed and refreshed after use. The secret to our Shampoo is to add more water, not more product and to massage it into the hair immediately for the abundance of lather which will give the hair a thorough cleanse and lift the excess sebum from the scalp.

Is the Signature Collection safe for color treated or bleached hair?
Yes, our formulas were born to nurture and repair all types of hair. The more damage to the hair, the more phenomenal the performance of the formulas. The root extract in our Shampoo buffs over damaged porosity bars on the hair shaft which are particularly common in colored hair. The Conditioner is essential in repairing any damage as it locks the outer hair shaft and instantly detangles hair. The Finishing Serum is protection for your hair and contains UV filters to maintain your color while leaving hair vibrant and healthy.

Can the Signature Collection be used on grey hair?
Yes. Our Shampoo is excellent on grey hair. The Shampoo contains a root extract in place of sulfates which actually removes the yellow tinges that can often appear in grey hair through pollution, city water and sometimes even medication.

Is the Signature Collection suitable for extensions, including human hair extensions?
Yes. Iles Formula is phenomenal on all hair extensions. We have some of the best extension salons using and selling Iles Formula as home care for their clients. As your extensions age, they will begin to feel rough and dry. Iles Formula transforms this hair to sumptuous silk. The best and most complete nurture system is the Iles Formula Signature Collection 3-step method.

Can Iles Formula be used after a Brazilian blowout?
Most certainly, yes. Iles Formula is one of the most recommended products to use after ALL chemical procedures including Brazilian blowouts. The best and most complete nurture system is the Iles Formula Signature Collection 3-step method.

Can Iles Formula be used on Keratin treated hair?
Yes. All Iles Formula products are keratin safe. In fact, as keratin treatments disrupt the hair shaft, Iles Formula is the perfect home care after such a treatment to nurture, care and repair the hair shaft without coating or weighing the hair down.

What are the pH balance of the formulas in the Signature Collection?
The Shampoo is pH 5.5 - 6.5, Conditioner is pH 4.0 - 5.0, and our Finishing Serum is pH 4.0 - 5.0.

Who should use the Scalp + Hair Rejuvenating Booster?
Women and men suffering from hair loss related to the following conditions will all benefit from our formula: Hormonal changes (including pregnancy + menopause), Covid, age, stress, early signs of alopecia, men starting to recede due to DHT, medication.

Does Iles Formula help Hair Loss or Hair Breakage?
There is often confusion between Hair Loss and Hair Breakage as they both give the impression of a reduction in hair density. Whilst they are in fact two separate issues, unfortunately some do suffer from both. The Scalp + Rejuvenating Booster specifically targets Hair Loss. The Shampoo + Conditioner stops Hair Breakage.

Is there any situation where perhaps the Scalp + Hair Rejuvenating Booster will not help with hair regrowth?
Someone with hair follicles which have been dormant or inactive for several years will most likely not see a good result. The best results will be achieved when there is still activity in the root, no matter how little. Even with little activity, the Iles Formula Scalp + Hair Rejuvenating Booster will encourage blood circulation around the root area and strengthen the hair follicle to encourage growth and stronger hair.

What is Procapil™️?
Biotinoyl Tripeptide-1, known as Procapil™️ is a key ingredient of the Scalp + Hair Rejuvenating Booster, alongside the Wasabi + Tomato + Apple Extract. Procapil™️ is a powerful, botanically derived, breakthrough blend that promotes hair growth naturally. It is drug free. It ignites growth in the root area, strengthens hair follicles and reduces hair loss + hair breakage.

How does Procapil™️ help to regrow hair?Procapil™️ encourages increased blood flow to your scalp and activates recently dormant follicles and root area into new growth. The correct use of Procapil™️ will result in new hair growth and strengthened hair.

What is Procapil™️ made of?
Procapil™️ is made from natural, botanical ingredients. Though these ingredients have complex names, they are derived from nature. The Procapil blend contains. Biotinyl-GHK - Biotin, a hair vitamin. Apigenin - a flavonoid sourced from citrus plants. Oleanolic Acid - a chemical compound derived from olive trees.

How is it best to use the Scalp + Hair Rejuvenating Booster?
The Scalp + Hair Rejuvenating Booster is a treatment. In order to see results, the treatment must be followed daily for a minimum of 3 months. Thereafter, once the desired result is achieved, use 2-3 times a week to maintain.
For optimal results, we recommend using Formula Scalp + Hair Rejuvenating Booster after Shampoo + Conditioner: the Scalp + Rejuvenating Booster specifically targets hair loss, while the Shampoo + Conditioner repairs hair breakage.
This will allow the Scalp + Hair Rejuvenating Booster to encourage necessary hair growth without hair breakage impeding the process.

How many pumps of the Scalp + Hair Rejuvenating Booster should be used per daily application?
The sprayer delivers a generous volume of product to the scalp and with massage, can be massaged to cover twice the area and on fine textured hair, on three times the area. The amount of product required depends on whether the hair loss is limited to a designated area, or all over the head. The average user is specifically losing hair in designated spots. If you are losing hair all over, distribute each pump further by massaging to a larger area. This will help greatly, as the pumps are powerful and deliver a generous amount of product to the scalp. On average, one bottle will last four weeks, however, if hair loss is in a targeted area the bottle will last for longer.

Will the Scalp + Hair Rejuvenating Booster leave any residue; greasy or flakey?
No. Our Scalp + Hair Booster is fast absorbing and entirely residue free. It has the consistency of water and leaves no greasy or flakey residue so is totally safe for use by those with darker hair too.

Is the Scalp + Hair Rejuvenating Booster safe?
Yes, our Scalp + Hair Booster is a botanically derived, drug free formula. The key ingredient is Procapil™️ consisting of a blend derived from citrus fruits + olive trees alongside wasabi + apple + tomato extracts.