DRY, DULL OR LIFELESS HAIR ROUTINE
“If your hair is brittle, lacklustre and often feels flat and lacking 'bounce,' you're not alone. This routine has been created specifically to address these common concerns and transform your hair into our signature Iles Formula finish - sumptuous, lustrous hair.” - Wendy Iles
HOW TO USE
Apply Shampoo* to very wet hair and massage to activate the lather. The lather is key to indicating correct usage of our sulfate-free shampoo. Ensure to bring this lather through to the ends, gently kneading it in any dry or damaged areas of the hair. Allow to sit for 1 minute before rinsing thoroughly. Repeat at least once more. The Shampoo buffs over porosity bars, restoring lustre to the hair and gives great root volume when rinsed thoroughly.
For optimal results, use after the Shampoo and before the Conditioner. Apply generously from scalp to ends, allowing to penetrate for 5 to 20 minutes, then rinse. Use 1-3 times per week to strengthen and nourish the hair.
Apply evenly an inch from roots to ends. Use the Conditioner Distribution Comb for an even distribution through the hair + roots. Rinse. The Conditioner shuts down the hair cuticle immediately, without leaving any residue on the hair shaft, further restoring lustre to the hair.
For optimal results, apply evenly to mid-lengths and ends before styling. Heat activate and blow dry into wet hair, ensuring the serum is applied to each section of hair. The Finishing Serum will deliver the most expensive looking lustre to the hair. Apply daily to dry hair to refresh protection and prevent frizz.
For extremely dry, textured, or coily hair types, integrate this step into your routine. Warm the desired amount between hands to melt the balm for optimum application. Apply sparingly to damp or dry hair to protect, nourish, and calm flyaways. Add more as required; do not rinse.
*In hard water areas, replace this first shampoo step with the Hard Water Shampoo.