Double Award Winning Formulas

The Solutions to
Hair Breakage +
Hair Loss

ALLURE BEST OF BEAUTY AWARD WINNER

Signature
Collection

The DNA of Iles Formula
OPRAH BEAUTY AWARD WINNER

Scalp + Hair
Rejuvenating
Booster

Drug Free + Residue Free + Gentle on Scalp

For All Hair Types

Fall in love with your hair again
Responsibly Sourced + Clean

Gentle Ingredients,
Powerful Results

No Sulfates + No Silicones + No Parabens

Before + After

No Retouching. No Extensions.
Results after just one application of our Shampoo + Conditioner + Finishing Serum.

Our Reviews

★★★★★

Containing a nutrient-rich shampoo, conditioner, and finishing serum that work in concert to repair damage, the Iles Signature Collection from hairstylist Wendy Iles is a gift to all hair-kind (fine, kinky, coarse, curly, and thick). Plus, the sleek right angles of the bottles add minimalist chic — and save space — in your shower or travel bag.

ALLURE BEST OF BEAUTY AWARD 2023
★★★★★

For an effortless way to rev growth, spritz this wasabi and peptide-biotin complex onto a wet or dry scalp; it dries with zero residue as it strengthens strands and activates circulation.

OPRAH DAILY BEAUTY AWARD 2023
★★★★★

IT'S ACTUALLY WORKING!!! I have had hair loss from medical treatments and hormone issues, this is the first product that is actually working for me!!! My confidence is actually returning!!! God bless you Iles Formula!!

Maribel L
★★★★★

Iles Formula has surpassed my expectations with profound results after the first use. With each use, my fine, damaged hair becomes healthier, more manageable, my dreaded dry scalp and hair fallout have become a thing of the past.

Genny M
★★★★★

This product is amazing. I've tried almost every curl product and nothing seems to work or tame my hair. This stuff defines with no frizz plus I love the smell. I even slept on it and I hardly had to do anything to it the next morning, which is unheard of for me. Worth every penny.

Lauren
★★★★★

My hair looks and feels thicker with baby hairs making an appearance after being gone for decades, with less breakage and fallout thoughout my hair. I feel this treatment makes the Iles Formula regimen work even better than before.

Kat
★★★★★

I truly believe this product line saved my hair. A little over 2 years ago I was struggling with very dry, over processed and heat damaged hair.

After using Iles Formula consistently over 2 years my hair has changed in such amazing ways. My hair is so shiny, silky, smooth and longer than ever.

@hairbyalyssawolff
★★★★★

Iles Formula is one of the best shampoos and conditioners we have EVER used. It is so smoothing but doesn't weigh your hair down. Just wait until you see the SHINE!!!

Level 11 Hair Studio
Phoenix, AZ
Our Founder + Celebrity Hairstylist
WENDY ILES

“I have always been passionate for lustrous, healthy hair. It's just part of the DNA of my approach to hairdressing."