The DNA of Iles Formula
Award Winner

Scalp + Hair

Drug Free + Residue Free + Gentle on Scalp
Discover Our New Collection

The Spa Collection

For the Hair, Body, or Both
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Iles Formula

Never be without your favorite formulas

For All Hair Types

Fall in love with your hair again

Before + After

No Retouching. No Extensions.
Results after just one application of our Shampoo + Conditioner + Finishing Serum.

Our Reviews


Iles Formula is one of the best shampoos and conditioners we have EVER used. It is so smoothing but doesn't weigh your hair down. Just wait until you see the SHINE!!!

Level 11 Hair Studio
Phoenix, AZ

For an effortless way to rev growth, spritz this wasabi and peptide-biotin complex onto a wet or dry scalp; it dries with zero residue as it strengthens strands and activates circulation.

Oprah Daily Beauty O-wards 2023
Winner - Hair Growth Serum

Iles Formula has surpassed my expectations with profound results after the first use. With each use, my fine, damaged hair becomes healthier, more manageable, my dreaded dry scalp and hair fallout have become a thing of the past.

Genny M

This product is amazing. I've tried almost every curl product and nothing seems to work or tame my hair. This stuff defines with no frizz plus I love the smell. I even slept on it and I hardly had to do anything to it the next morning, which is unheard of for me. Worth every penny.


My hair looks and feels thicker with baby hairs making an appearance after being gone for decades, with less breakage and fallout thoughout my hair. I feel this treatment makes the Iles Formula regimen work even better than before.


I truly believe this product line saved my hair. A little over 2 years ago I was struggling with very dry, over processed and heat damaged hair.

After using Iles Formula consistently over 2 years my hair has changed in such amazing ways. My hair is so shiny, silky, smooth and longer than ever.

Our Founder + Celebrity Hairstylist

“I have always been passionate for lustrous, healthy hair. It's just part of the DNA of my approach to hairdressing."