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WELCOME TO THE WORLD OF ILES FORMULA

“I am excited to share our journey and take you behind the scenes of Iles Formula. I dedicate our journal to you to draw inspiration from trends I observe around the world, my haircare advice, styling tips + tricks, and interviews with our expert friends in the haircare industry. This section was made for you, so I welcome your thoughts, ideas and suggestions.”

- Wendy Iles, Founder of Iles Formula

Wendy's Tips

News

Conversations

Trends

Inspirations

Happy Valentine's Day

Happy Valentine's day! I'm happy today to be at home with both my husband and daughter.I hope you are all with a loved one somewhere.Here is a sweet film from Schwarzkopf to mark the occasion. Read more...

Painted Truth

I do get to work with many great makeup artists from all around the world. One in particular I met when first arriving in Europe is Yasmin Heinz. Over the... Read more...

The Miley Undercut

You see the difference a great haircut could make? Look at Miley Cyrus … I love undercuts and the people who wear them. They are brilliant haircuts to work with on set as they are so versatile ... Bangs down or asymmetric to the side, easily transformed back into a quiff, add a bit of shiny texture and it's immediately rock 'n' roll, brushed forward and greasy and it's gothic….Its possibly the easiest hairstyle to look after as it can be a wash and go.This cut totally transformed Miley !I... Read more...

Diane Kruger

My #ThrowbackThursday image is of Diane Kruger. I shot this picture about 5 years ago for Harper's Bazaar UK with photographer Ralph Mecke.Diane has fine textured hair and at this time it was quite layered . I blow dried her hair as a basic dry technique then made these broken waves with my small one inch straightening iron. I took meshes haphazardly and slipped them through the straightening blades at the same time turning my wrist toward the back of head. The secret is to be fluid in your movement,... Read more...

False Bangs

Sometimes you feel like you want bangs, only to decide almost immediately after you cut them that you have changed your mind. Before you completely take the leap to cutting bangs, it may be a good idea to play around with False Bangs first. In this weeks journal, we're sharing an example of false bangs, how to find the perfect match and where to buy them. Freja Beha Erichsen False Bangs I've taken model Freja Beha Erichsen as an example. You will see much of Freja featured in the Maybeline... Read more...

The Perfect Cut

The photo above represents the perfect length for a one length bob. It's ideal for women who want long hair without having it by pass the shoulders. It ties back easily into a chic ponytail, or chignon for work, sports or cocktail. The one length is classically beautiful and always stays groomed. Exceptionally good for fine textured hair as it makes the hair appear much weightier and thicker.This cut is for all seasons, especially winter as the length clears the shoulder line of big coats and collars always looking understated... Read more...

Charlotte Rampling

I did a beautiful story last week for an American glossy (can not say which one yet) of the beautiful and iconic actress Charlotte Rampling.She is a legend in Europe and it's always a pleasure for me to work with her. I did a relaxed hairdo with a nice spun silk texture all moving away off the face, which worked perfectly with the high necklines she was wearing for the photos. The session will be published late April when I can show you the final images. In this picture, Charlotte... Read more...

Take Your Bob To Another Level

If you have a bob haircut and you're looking for new ways to style it, then this weeks journal is just for you. We are sharing ways to Take Your Bob To Another Level. Sometimes, just switching up the way you style your hair is just enough to make you feel like you've made a drastic change. Take a peek at some of our tips for giving your bob a boost. Channel Your Inner "Blondie" Want to take your bob to another level? How about going for a "Blondie" look! It's... Read more...

One of my Favourite References

Jane Birkin Hair I stock lots of references to inspire me. Here is one I wanted to share with you, a look I adore of Jane Birkin's hair from the... Read more...

Layer Your Long Hair

Layered hairstyle Cut some layers in your long hair to add volume and interest. I also thinks its a great addition to a layered hairstyle to add some highlights or lowlights... Read more...

Angel Haze

Last Friday, I spent my morning with Angel Haze getting her hair ready for the Givenchy show she was attending. What a talent, pure rap all the way. She played... Read more...

Hair How To: Get Textured Volume

This week I worked on set with Elle Magazine and Model Anja. I wanted to share the look we created with you as well as some steps for how to... Read more...

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