WELCOME TO THE WORLD OF ILES FORMULA

“I am excited to share our journey and take you behind the scenes of Iles Formula. I dedicate our journal to you to draw inspiration from trends I observe around the world, my haircare advice, styling tips + tricks, and interviews with our expert friends in the haircare industry. This section was made for you, so I welcome your thoughts, ideas and suggestions.”

- Wendy Iles, Founder of Iles Formula

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Wendy's Tips

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News

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Conversations

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Trends

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Inspirations

A Day in Bristol with Martin Parr
© 1997 Martin ParrFor me the secret of traveling is not where I'm going but who I'm meeting and what I'm doing there. So even if Bristol wouldn't be the city I'd choose to go to for a great time, it's where I just spent a great Monday.  Imagine, who's a better guide than Martin Parr himself to introduce me to that little corner of England. I've already mentioned to you on my blog how much I like his work. I have visited his exhibitions, collected his books and here I... Read more...
Wendy's scissors
Wendy's scissors
All material Copyright © 2009 Latchmere Productions On this perfect autumn Sunday, misty and colorful, I'm sitting near my chimney with a crackling fire and wondering what I should write... Read more...
Inspiration & References - "Slick Licks"
Inspiration & References - "Slick Licks"
These are the hair references and inspiration I used recently for the  HUNGER shoot that was published this month. Take a look on my Facebook,  Slick Licks. The spirit of the... Read more...
Beautiful Bouffants
Beautiful Bouffants
Cheveux Chéris at Musée du Quai Branly Paris An interesting  exhibition on hair ranging from themes of intimacy, seduction, religion, sociability, culture, rebellion and belonging. Especially well curated was the ... Read more...
What's missing is the aroma.
What's missing is the aroma.
I just received this film i wanted to share with you .We were experimenting filming hair in 3D. If you have 3D glasses all the better as the hair takes... Read more...
Dancing in Rio
Dancing in Rio
Just finished shooting hair film with Ivete Sangalo and director Jonathan Lennard for Garnier. This was a great 3 days...Sun, Sea, Brazilians and Music! Ivete sang us balades between takes.... Read more...
"Down Time" with B
"Down Time" with B
Taking a few days off after my Pantene Hair Care shoot in Madrid to join my daughter B in Barcelona.Vintage shopping was the highlight, along with visiting expositions like Martin... Read more...
Souvenir - Martin Parr
Souvenir - Martin Parr
MARTIN PARR showing a mock up of his home with his art and souvenirs within. Intriguing taste /Cultural Centre of Contemporary Art Barcelona. Read more...
Magritte Raining Men
Magritte Raining Men
Love these 3 pink paper macho dummies in the lobby of my hotel "Palacio Del Retiro" in Madrid. They appear to be singing. The best is what i see when... Read more...
Bye Bye Miep
Bye Bye Miep
Today another star in the sky! My friend MIEP JUKKEMA passed away. She was a great photographer whom I met when i first moved to Paris. I've included here one of... Read more...
ARCHIVES / A book about Hair
ARCHIVES / A book about Hair
I'm introducing you to my book ARCHIVE, a book about hair that was published by a Berlin art group on 15 years of my European work archives. The book is... Read more...
Impossible Conversations
Impossible Conversations
Elsa Schiaparelli and Miuccia PradaI saw this exhibition at the Met in NY. If you love fashion, go see it. A beautiful story of connection and contradiction between designer and... Read more...
Editor's Choice 2024 badge from Optal Daily with a gradient background
Circular logo for 'Daily Bath O-Wards 2025' with a light blue background
Allure Best of Beauty Award Winner 2023 logo on a white background
Marie Claire Hair Awards Winner 2025 badge with pink and black text on a white background
2024 Best Products Editor's Choice badge on a white background
Circular logo for 'Oval Daily Beauty O-Wards 2023' on a pink background
Circular badge with 'She Finds' 2025 winner text on a red background