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WELCOME TO THE WORLD OF ILES FORMULA

“I am excited to share our journey and take you behind the scenes of Iles Formula. I dedicate our journal to you to draw inspiration from trends I observe around the world, my haircare advice, styling tips + tricks, and interviews with our expert friends in the haircare industry. This section was made for you, so I welcome your thoughts, ideas and suggestions.”

- Wendy Iles, Founder of Iles Formula

Wendy's Tips

News

Conversations

Trends

Inspirations

My Favorites From This Week

A great week bouncing backwards and forwards betwen Paris and London . I worked on several front row guests for Chloe and Givenchy fashion shows and did a wonderful photo... Read more...

Frothy Curls

Frothy Curls is an image I did several years ago for a French beauty editorial with photographer Felix Lammers and makeup artist Yasmin Heinz . The image had a great... Read more...

Behind the scenes with Joelle

I work with celebrities from all around the world and it's always nice to return to a celebrity I know or to also meet a new one, which was my... Read more...

My favorite things of this Week

A busy week as I was struggling with some work visa applications. So much energy is taken up on those necessary stamps in our passports !Possibly the highlight of my... Read more...

Hair Inspiration

I just love the healthy beautiful hair in these images which I used as inspiration on one of my jobs this week . With or without the bangs the style... Read more...

Test Video

Test Video Read more...

Pretty Blondes

There is something so appealing about a block blonde. I love this image above boys can equally go there.My favourite blonde to use is Goldwell "Silklift". Unfortunately you can not... Read more...

"Archives" a book about hair

My Flashback Friday this week is an image from" Archive" a book about hair.A few years ago a Berlin publishing company "Printkultur", published a coffee table book on my European... Read more...

A Few of my Favorite Things

Here are just a few of my favorite things. I Have in my home several dyptique candles, but one of my preferred for winter is Feu de Bois, which smells like a log fire the morning after.For the rest, I discovered last week a new florist in Paris L'Arrosoir, Rue Oberkampf, 75011. This is the photo of garden roses I purchased from them.I spent half my week back in London last week and thanks to Elle UK, they offered me one of my favorite hotels, Blakes, Roland Gardens SW73PF. While in... Read more...

Red Carpet Curls

This relaxed curl movement in hair is one of the most asked for by celebrities for their red carpet events . The image here is of model Erin Wasson. I've worked a lot with Erin for Maybelline commercials. She has good hair, fine textured but a lot of it. She has a beautiful natural wave that she prefers for herself to wear less polished with a more rock and raw attitude .I have several techniques to achieve this look ,one of them being to create the look with a one inch straightening... Read more...

The French Roll

It's named a French Roll. My Mother in law is french. All the images I’ve seen of her in her younger years, she had this perfectly groomed hairstyle. It's timeless... Read more...

It's Coming up Roses

Flashing back to my blog article of last year Mon Amie la Rose , the above photo is the fruit of the stills shooting in Bangkok for "Herbal Essence" with beauty... Read more...

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