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WELCOME TO THE WORLD OF ILES FORMULA

“I am excited to share our journey and take you behind the scenes of Iles Formula. I dedicate our journal to you to draw inspiration from trends I observe around the world, my haircare advice, styling tips + tricks, and interviews with our expert friends in the haircare industry. This section was made for you, so I welcome your thoughts, ideas and suggestions.”

- Wendy Iles, Founder of Iles Formula

Wendy's Tips

News

Conversations

Trends

Inspirations

Frothy Curls

Frothy Curls is an image I did several years ago for a French beauty editorial with photographer Felix Lammers and makeup artist Yasmin Heinz . The image had a great... Read more...

Behind the scenes with Joelle

I work with celebrities from all around the world and it's always nice to return to a celebrity I know or to also meet a new one, which was my... Read more...

My favorite things of this Week

A busy week as I was struggling with some work visa applications. So much energy is taken up on those necessary stamps in our passports !Possibly the highlight of my... Read more...

Hair Inspiration

I just love the healthy beautiful hair in these images which I used as inspiration on one of my jobs this week . With or without the bangs the style... Read more...

Test Video

Test Video Read more...

Pretty Blondes

There is something so appealing about a block blonde. I love this image above boys can equally go there.My favourite blonde to use is Goldwell "Silklift". Unfortunately you can not... Read more...

"Archives" a book about hair

My Flashback Friday this week is an image from" Archive" a book about hair.A few years ago a Berlin publishing company "Printkultur", published a coffee table book on my European... Read more...

The French Roll

It's named a French Roll. My Mother in law is french. All the images I’ve seen of her in her younger years, she had this perfectly groomed hairstyle. It's timeless... Read more...

It's Coming up Roses

Flashing back to my blog article of last year Mon Amie la Rose , the above photo is the fruit of the stills shooting in Bangkok for "Herbal Essence" with beauty... Read more...

Painted Truth

I do get to work with many great makeup artists from all around the world. One in particular I met when first arriving in Europe is Yasmin Heinz. Over the... Read more...

One of my Favourite References

Jane Birkin Hair I stock lots of references to inspire me. Here is one I wanted to share with you, a look I adore of Jane Birkin's hair from the... Read more...

Layer Your Long Hair

Layered hairstyle Cut some layers in your long hair to add volume and interest. I also thinks its a great addition to a layered hairstyle to add some highlights or lowlights... Read more...

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