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WELCOME TO THE WORLD OF ILES FORMULA

“I am excited to share our journey and take you behind the scenes of Iles Formula. I dedicate our journal to you to draw inspiration from trends I observe around the world, my haircare advice, styling tips + tricks, and interviews with our expert friends in the haircare industry. This section was made for you, so I welcome your thoughts, ideas and suggestions.”

- Wendy Iles, Founder of Iles Formula

Wendy's Tips

News

Conversations

Trends

Inspirations

How to do Cheryl Cole's Red Carpet Chignon in 5 easy steps

Firstly as most of us don't do red carpets, I would say take a look at the inspiration images from the D&G fashion show in my last blog article, the style is less couture and more adaptable to everyday wear and it is easy to do.Shampoo and condition your hair the night before. To make this coiffure, it's better to have the hair not too fresh. If your hair is curly, blow dry it out to a smooth wave and if it is straight, you possibly can let it naturally... Read more...

Inspiration for Cheryl's Red Carpet Hairdo

When Cheryl Cole was speaking about putting her hair up in a bun for Cannes Film Festival red carpet , I knew I had to find a way to make it different from the "déja vu" messy buns that we have seen all over the carpet during the past seasons.My first reaction was to recreate the modern textured low chignon from the D&G Fall Winter 2013/2014 fashion show. I had to adapt this look to Cheryl and also keep in mind the image of L'Oreal UK who brought us to... Read more...

How To Do Cheryl Cole's Asymmetrical Hair Style

Thanks to all of you Cheryl Cole's fans for your loving comments on her hair style for this weeks outing in Cannes.Here is a "How to Do" for both Cheryl and Janine's hair.You don't see on the photo but Cheryl's style was asymetric with a corn weave to keep the side really tight and in place. And for the free side, I applied L'Oréal studio line Volume Mousse from roots to ends and then haphazardly blow dried the hair to get the maximum out of Cheryl's natural curl. I boosted the... Read more...

Protect Your Hair Color in 5 Steps

One of summer's hardest tasks is to stop color fade. Almost all permanent hair colors will fade if exposed to too much harsh sunlight. Blondes lift lighter and brunettes lift... Read more...

I Like This Week

This week was all about train trips. Firstly to London for Garnier shoot with a new British "égerie", which is all a secret for the moment, but I will let... Read more...

Behind the Scenes with Lea Seydoux

Working with French actress Lea Seydoux was so much FUN ! I know Lily Chou the makeup artist as we often work together, but the rest of the team was... Read more...

Ask The Expert Q&A Session

Thank you all for your enthusiastic questions ! If I have missed someone, please leave me a comment and I will get back to you. @haniendaoud: I have Arab olive... Read more...

Bangs or Fringes

Americans call them bangs, the English prefer the word fringes, either way I love them !Trying on false bangs (usually called clip bangs) is also a great way to discover... Read more...

My Favorites For This Week

Spring is my preferred season as my garden starts to awake. Right now I have wisteria, iris, lilac and rhubarb in abundance. I cooked a rhubarb pie on Easter Sunday... Read more...

"IT GIRL" LINDSEY WIXSON

I loved working with Lindsey Wixson. Not only is she beautiful and kind but she also has fantastic hair, thick and strong. I especially liked her new haircut, like on her profile photo on the top left - shagged 70's look. My brief was "Dolce Vita", so we had to make this trendy cut disappear.The trick to do these classic looks like "Dolce Vita" 50's shapes is to keep it modern. I believe this comes from the texture you create. I never use hairspray, so this also helps to keep... Read more...

Lengthen Your Tails

Professional ponytail I have used this ponytail trick on several occasions for my work. When I fell across it on makeup.com, I decided to share it with you all.Just be... Read more...

Game of Thrones

Game of Thrones .. are you a fan?I had the chance to meet Lena Headey and Pedro Pascal in Los Angeles on a shooting for Hunger magazine. Pedro is new... Read more...

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