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WELCOME TO THE WORLD OF ILES FORMULA

“I am excited to share our journey and take you behind the scenes of Iles Formula. I dedicate our journal to you to draw inspiration from trends I observe around the world, my haircare advice, styling tips + tricks, and interviews with our expert friends in the haircare industry. This section was made for you, so I welcome your thoughts, ideas and suggestions.”

- Wendy Iles, Founder of Iles Formula

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Alice Ghendrih: Make-Up Artist

In my job I work alongside some of the most famous make-up artists of today. One in particular I have worked with this past week for Vogue USA tempted me... Read more...

Wendy Iles' Hair Tips: How to Cope With Frizzy Hair

I have a follower who has a big problem with her frizzy hair. When she asked me for advice, I thought this might also be a problem for many of... Read more...

How-To: An easy Up Do

I love it when you write and ask advice, as it helps me find ways to help you through my blog. Here is my answer to one request in finding an easy hairstyle for her very thick hair that does not hold curl. An "easy" style was asked, so here it is. I will show you an easy chignon tutorial.Ingredients: An elastic band, mesh foam for bun base - they come in several sizes, U-shaped pins in large to use as an anchor and fine to neaten-up with. Those materials are... Read more...

"Behind the Scenes" with Cheryl Cole for Elnett

Here is a behind the scenes video of the "Making of" Elnett L'Oréal TV spot with Cheryl Cole.We shot this on location outside London. I had to do 3 styles... Read more...

Paris Couture Week 2014

Paris couture week is always a buzz. It starts today Sunday the 6th of July and ends on Friday the 11th of July.It will be exciting to see what's in... Read more...

Wendy Iles' Hair Tips - Let's Speak Texture

How-to get textured hair ... Here is a list of my favorite products to achieve the above look. What's great about Scarlett Johansson's hair is the dry "slept in" texture. The perfect products to achieve this look are Bumble and Bumble sea salt spray, mixed with a bit of Schwarzkopf texture dust on the crown to give that puffed up slept in volume. The product I like most to define layers and tips - as Jennifer Aniston's hair for example - is Nigelle mat scrunch which is a mousse that I... Read more...

Wendy Iles' Hair Tips - How To Stop Hair Loss

"How to stop hair fall" is a question I have been recently asked by one of my followers.Firstly don't confuse hair loss with hair breakage. The golden rule - even when growing hair - is to trim the ends every 6 to 8 weeks. Often women say," but my hair does not grow"! Of course, it grows, but in many cases as it grows from the roots, it breaks at the ends, so keep it clean from broken split and use a nurture home care that prevents breakage from occurring.Iles... Read more...

Timeless Short Cuts

A celebrity client of mine is thinking about taking the plunge and going short. This is a part of the moodboard I'm putting together for her.As you see short hair is timeless, it's chic and sexy. It all started with Twiggy in the 70's. What is great about her cut (that I featured above) is the length left on top that adds extra variation to the style. One could brush this totally off the face and the hair would look as if it's up, and you can add wave or... Read more...

Wendy Iles' Hair Tips - How To Tame Curl & Control Frizz In 5 Easy Steps

The nightmare of all owners of curly hair ... I know as I'm one of them, so I speak from experience.If your hair is very curly and you like to wear it curly without it frizzing, as in my case when I leave my hair to dry naturally, I use the following technique.1- Shampoo and condition, then comb hair through while conditioner is on then rinse lightly.2- Remove excess moisture by kneading the hair in a towel not to disturb the curl too much.3- Take kerastase masque nutri thermique - the... Read more...

Wendy Iles' Hair Tips - How To Get Beach Waves

SEXY BEACH WAVES HAIRSTYLE …. With summer approaching the idea of sexy beach waves hairstyle is appealing. Here is how you can get this look. Beach Waves Hairstyle If your hair is straight, you need to add the curl using few different sizes of barrel hot tongs. Once tonged, you need to break down the curl by blasting it haphazardly with wind from your blow dryer, while holding ends of the hair straight to give the effect of a more natural wave. Remember that a natural wave often has... Read more...

Wendy Iles' Hair Tips - How To Get Volume

Thanks to all of you for your hair tips requests which were mainly about "How to get beach waves", "How to tame curl and prevent frizz" and "How to maintain volume". The biggest number of requests was about hair VOLUME tips, so I am going to start with this one.I've selected the best products I know for budget and quality. For volume shampoo and conditioner, I recommend Pureology Pure volume shampoo and conditioner, also for those of you who prefer 2 in 1, you can try Aussie aussome volume 2 in... Read more...

My Favourite Moments For This Week

What a week ! It started with a day around Paris, shooting for French Vogue. What I can tell you from that shoot is that RED is definitely "IN" for next winter. Red coats, red bags, red boots, red shoes, it's all about red !The week ended in London on Saturday with my daughter and I celebrating French Mothers' Day together. We visited the Chelsea Flower Show where I met florist Juliet Glaves who makes bouquets from handpicked garden flowers, just like I love. The day ended up with a wonderful... Read more...

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