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WELCOME TO THE WORLD OF ILES FORMULA

“I am excited to share our journey and take you behind the scenes of Iles Formula. I dedicate our journal to you to draw inspiration from trends I observe around the world, my haircare advice, styling tips + tricks, and interviews with our expert friends in the haircare industry. This section was made for you, so I welcome your thoughts, ideas and suggestions.”

- Wendy Iles, Founder of Iles Formula

Wendy's Tips

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Inspirations

Angel Haze

Last Friday, I spent my morning with Angel Haze getting her hair ready for the Givenchy show she was attending. What a talent, pure rap all the way. She played... Read more...

Retrospective on Isabella Blow

Bittersweet , that is the Isabella Blow's story ! Isabella was an eccentric english magazine editor who ended up her life tragically in 2007 . She was the muse of... Read more...

My Secret Receipe

It's always very rewarding when finally one of my work projects is released. It takes a while between the actual shooting and the publication whether its a TV spot or ... Read more...

Mood Board

Only one more task tonight before I leave California…With hair campaigns out of the way we are free to re look Heidi's hair . Here ismy mood board for Heidi's new bangs .We have decided on a long fringe between eyebrow and eye with a softened offblunt cut texture. I will cut some shorter sides pieces near the cheeks to play with,adding a re-looked 70's touch .Our next venture together are many days filming of Germanys Next Top Model...I'm excited about the hair change which will add a bit of "rock and roll' to Heidi's hair. She has chosen a great wardrobe of interesting clothes , boots and shoes to work with our new look .Stay tuned …. We start filming next week out of Germany, Asia and again back in the US over the coming weeks. Read more...

Satisfaction

It's a great satisfaction to have a perfectly efficient day. When I say “a day” I mean 24 hours of course. Here is an example of how it is when traveling with Heidi Klum. We flew overnight from LA to London to go straight to the studio for a photo shoot with Rankin.Heidi and Rankin work so well together, we had numerous covers shot within no time getting us to our hotel, Soho Hotel, for an early dinner. I was especially pleased as my daughter is now studying in London... Read more...

A Rest in Sydney

I'm in Australia for 3 weeks. It's holiday time with family and friends. My days start by hand feeding the native Kookaburra birds that flock to our verandah of a... Read more...

David Bowie is...

David Bowie is a "must see" exhibition at the Victoria and Albert Museum London with Bowie's private archives of decades on exquisite moments.David Bowie is…also a lot about hair. My contribution to the big star celebrations was on my recent shoot for Louis Vuitton. It's a haircut I did with a real kick from the 70's, better known back then as a "mullet or shag "cut.David Bowie and Jane Fonda are possibly the 2 artists that made this cut most popular. Here I made a mix of both the Bowie and... Read more...

Flashback on the Polish Sand Dunes

Remember my story in January about the Mirage on the Polish Sand Dunes? Here is a behind the scenes ¨making of ¨ and on my Facebook you can view the result of... Read more...

Connections

Fun and efficiency can work together. That's what happens when the same group of professionals are booked together time and again on campaigns. As time passes we become a team. Director... Read more...

Popita

This story was published last month in "Tush". Our model Hirchy's hair was one length and rather fine, so to push it to correspond to the strength of the styling and... Read more...

No, I'm not a travel agent…just a very busy hairdresser.

So leaving Santiago with regrets I went straight to Hamburg in Germany to work with a very fidel client. I must have caught a terrible flu changing planes and destinations,... Read more...

The Black Box Project

To turn the page on 2012 I have chosen to tell you about an original work which was exhibited around the world last year, The Black Box Project.It was the idea of the advertising agency Schindler Parent for the swedish paper company IGGESUND. They choose 5 creative directors amongst the hottest ones of the moment. Marc Benhamou was one of them and he engaged me to be part of his team along with Philippe Salomon as the photographer. The concept was to fill up the black box!Marc,s idea was to... Read more...

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