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WELCOME TO THE WORLD OF ILES FORMULA

“I am excited to share our journey and take you behind the scenes of Iles Formula. I dedicate our journal to you to draw inspiration from trends I observe around the world, my haircare advice, styling tips + tricks, and interviews with our expert friends in the haircare industry. This section was made for you, so I welcome your thoughts, ideas and suggestions.”

- Wendy Iles, Founder of Iles Formula

Wendy's Tips

News

Conversations

Trends

Inspirations

How To Get Freja's Tom Ford Curls

I just love how #FrejaBeha's hair looks on the latest #TomFord eyewear campaign. This is the perfect hair set for in between length hair like Freja below. It's of course great if you have already some movement or wave in the hair as Freja does as it just stays fuller and more bouncy than if you are trying to execute this style on straight hair. Get this hair style in few easy steps :1/ Allow hair to dry naturally or air dry into soft waves a bit like image left.2/Choose... Read more...

Q&A Session : Questions Answered

@K8erichard What are your best tips for growing out short hair ?I find it best when growing out hair to actually tie it away if the length allows until the growing is done. You can always try head bands or even braids. Braids are in and are a great way to keep the messy front pieces around the face organized until the length is where you want it to be. You do need to keep check on the ends that they are not splitting, so have a little trim every... Read more...

Great 70s inspired hair and 80s hair inspiration

70's inspired hair and 80's inspired hair These images of Joseph C. Szabo are some of the strongest I have found that relate to 70s inspired hair and 80's inspired hair. They are images I relate to often. They show amazing hair textures without all the products of today. Most of the styles were created on top of naturally dried hair with the help of an occasional hot roller or hot tong. They never straightened hair as much or had a defined curl. It didn't seem to matter just goes... Read more...

Back to Work Hairdo Ideas

Start your New Year off with a chic easy new style. Back to work or school studies normally means a hairstyle that's easy and out of the eyes. Here are some ideas to fancy up the otherwise simple tied back tail. If you don't feel comfortable braiding yourself then opt for a simple ribbon. Enjoy! Read more...

Illustrated Portraits by Patrick Willem

I'm so excited to share with you an illustrated portrait of me by Belgium fashion illustrator, graphic designer Patrick Willem. His illustrations and imagery takes you on a journey from the fashion world to a land of fantasy and vision. Each portrait has its own soul. I just loved the way he took my original photograph by Felix Lammers and surrounded me with a garland of fresh flowers, blessed by a crucifix. There's something almost Baroque or Gothic about the illustration that feeds my soul.It was makeup artist Yasmin Heinz who... Read more...

How To Get A Sexy New Year's Eve Hair Up Do

The easiest ever hair for party!It's better to create this on already dried hair even better from the day before. If the hair is freshly shampooed it's often too soft, pins slide and hair doesn't stay together as well. As you see in step 1 the hair in a raw state gives excellent texture. If you hair is straight and fine add texture by curling some sections haphazardly with a curling iron. Spray on some sea salt spray or dry shampoo for extra added texture if hair is too clean.Follow... Read more...

Your Questions Answered

Thanks to all my followers. Please give me feedback or shout out if advice helps, I'm interested to know.1/ @jazzegger : What would you recommend : Air dry or blow dry ?This really depends on the hair. To air dry is possibly better for the hair, but the new and good blow dryers of today are super efficient for the hair with ion buttons that enhance shine and prevent static electricity. If you live in the USA, try HarryJoshProTools. If living in Europe, try Collexia Dryer. If the hair is curly,... Read more...

Velaterapia - The Candle Burning Split Ends

Split ends ! If you are a long hair wearer you know what a split end is.The most obvious thing to do is cut them off, also to trim the... Read more...

Q&A Session: Your Questions Have Been Answered

1/@rim : Which model of #GHD styler is best ? What brushes do you use ?The straightener I prefer best is the GHD Gold Classic. There is a later version called... Read more...

Master Class in Berlin

Guidance, Tips and Tricks. Thanks to the Creative Beauty Company and the turn up of enthusiastic hairdressers and makeup artists who took part in the two day Masterclass last week in... Read more...

ICE WHITE "The New Blonde"

Ice White Hair - The new fashion hairstyle ICE WHITE hair is the new blonde for this season. #MichelleWilliams wears it best in her latest #LouisVuitton campaign shot by #PeterLindbergh... Read more...

Hugh Arnold's "Agua Nacida"

A must see is the new edition of #HughArnold's underwater photography book #AguaNacida . It is an evocative and breathtaking volume that reflects the ocean as a feminine element, captured... Read more...

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