News

WELCOME TO THE WORLD OF ILES FORMULA

“I am excited to share our journey and take you behind the scenes of Iles Formula. I dedicate our journal to you to draw inspiration from trends I observe around the world, my haircare advice, styling tips + tricks, and interviews with our expert friends in the haircare industry. This section was made for you, so I welcome your thoughts, ideas and suggestions.”

- Wendy Iles, Founder of Iles Formula

Wendy's Tips

Conversations

Trends

Inspirations

Award-Winning Freshness: Rinseless Root Refresh Named Best Dry Shampoo by Marie Claire

We are proud to announce that the Iles Formula Rinseless Root Refresh has been awarded Best Dry Shampoo in the Marie Claire Hair Awards 2025 — a celebration of innovation,... Read more...

Smiling woman with long blonde hair next to text about hair loss as a personal journey with positive results.

Hair Loss: A Personal Journey That Can Deliver Positive Results

Hair Loss: A Personal Journey That Deserves a Thoughtful Approach Hair loss is a deeply personal experience that affects individuals across all ages, hair types, and lifestyles. While commonly linked... Read more...

The Art of Curls: A Tribute to Texture by Wendy Iles

Curls are intimate. They’re deeply tied to identity, emotion, and expression. They require a different kind of care, one rooted in understanding, respect, and intention. Throughout my career, I’ve styled... Read more...

Paris Haute Couture Week 2025 Roundup

The Balmed Beauty of Paris Hair at Fashion WeekBy Wendy Iles As the curtain falls on the recent Paris Couture Fashion Week, the visual splendour of craftsmanship and imagination still... Read more...

Summer Hair Trends 2025

Summer 2025 is all about hair that feels effortlessly chic, with styles that celebrate individuality, texture, and shine. Whether you're embracing your curls or going for a sleek finish, achieve... Read more...

Elevate Your Hair with Weightless Hydration

Elevate your hair with Iles Formula. Experience weightless hydration and lasting volume for soft, healthy, and effortlessly full-bodied hair. Read more...

Wendy Iles' Top Hair Moments from Cannes 2025

This year’s Cannes Film Festival was a masterclass in timeless glamour and effortless beauty. Some of my favourite styles—like Carla Bruni’s soft volume, Natalie Portman’s polished bun, and Halle Berry’s... Read more...

Bottle of Iles Formula Scalp + Hair Rejuvenating Booster placed against a background of apple slices, with text overlay that reads: “The secret to reviving thinning hair.”

The Secret to Reviving Thinning Hair

Hair thinning, loss of density, or dullness doesn’t have to be a permanent concern. Hair can be visibly transformed with the right formula—targeted, intelligent, and uncompromising in performance. At Iles... Read more...

Person with long, shiny dark hair facing a shelf with three Iles Formula products, with text overlay that reads: “The secret to lustrous hair — A luxury haircare routine that delivers results.”

The Secret to Lustrous Hair: A Luxury Haircare Routine That Delivers Results

Lustrous, healthy hair is more than just a beauty statement—it reflects expert care, premium ingredients, and a commitment to excellence. Whether you struggle with dryness, frizz, or lackluster locks, the... Read more...

Elevate Your Haircare Ritual: The Iles Formula Experience

Luxury haircare is not just about aesthetics—it’s about a commitment to quality, innovation, and transformative results. True beauty lies in the details, and when it comes to your hair, every... Read more...

Fall/Winter Hair Trends for 2025

Hair took center stage at Paris Fashion Week Fall 2025, with designers using it as a powerful tool for storytelling. From ultra-sleek finishes to voluminous curls and bold accessories, the... Read more...

White bottle of Iles Formula Rinseless Root Refresh spray displayed among white petals, with text overlay that reads: “The botanical alternative to dry shampoo.”

Rinseless Root Refresh: A Luxurious, Botanical Alternative to Dry Shampoo

A Botanical, Rinse-Free Alternative to Dry Shampoo Refresh and revitalize your hair between washes with Rinseless Root Refresh, Iles Formula’s innovative, non-aerosol root cleanser. This botanical-powered formula absorbs excess sebum... Read more...

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