WELCOME TO THE WORLD OF ILES FORMULA

“I am excited to share our journey and take you behind the scenes of Iles Formula. I dedicate our journal to you to draw inspiration from trends I observe around the world, my haircare advice, styling tips + tricks, and interviews with our expert friends in the haircare industry. This section was made for you, so I welcome your thoughts, ideas and suggestions.”

- Wendy Iles, Founder of Iles Formula

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Wendy's Tips

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News

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Conversations

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Trends

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Inspirations

IT'S RAINING, IT'S POURING.
Back on the road again , Goodbye sunny Sydney, hello to a wet Europe.  I've been busy since the first hour I arrived back in France, connecting straight for work to Berlin and then onto London. Now back in France sitting in front of my fireplace writing this ,while the rain still falls. Hopefully I'll get some good weather in California where I'm about to go for the Emmy Awards…..In fact I have quite a few jobs lined up in LA. Here is a mood board I worked on for... Read more...
A Rest in Sydney
A Rest in Sydney
I'm in Australia for 3 weeks. It's holiday time with family and friends. My days start by  hand feeding the native Kookaburra birds that flock to our verandah of a... Read more...
For Good and Steamy Working Days
It's a Buddhist custom before a shoot to say a prayer to the Gods for a good days filming . I first came to know that custom with my Bangkok filming  where the table I work at  was always decked out each morning with  fresh offerings of flowers and incense for Buddah . For me it always worked and this time was no exception. I was happy to meet up again with Maybelline team in  Taiwan  and our two muses Emily Didonato and chinese celebrity Annie Chen .This was my... Read more...
On The Road Again
No I'm not on holidays yet. If you haven't heard from me it's just because I've been traveling and working non stop. After Paris shows I went to New York for American Vogue. I can't say much about the shoot as most editorials for famous magazines are very confidential until printed, but what was nice, I did get  to visit the beautiful home of the celebrity we shot with in Southampton .I  spent the 4th of July  weekend with my friend Bibi Monnahan  at her stone cottage . "Stonehare"  sits... Read more...
A week of 6 flights in 7 days
View from my hotel room (Hong Kong)Great to be back in China especialy to meet Tang Wei again. We did a nice shoot for Pantene lots of chats, laughs and positive energy! It must also have to do with Hong Kong. Did you know that HK means Harbor of Perfumes in chinese? (Not  sure the word perfume is well chosen anymore!) Tang Wei departed to LA  where she is making a new film and I flew back to Paris just for a change of suitcase as the same evening I... Read more...
David Bowie is...
David Bowie is a "must see" exhibition at the Victoria and Albert Museum London with Bowie's  private archives of decades on exquisite moments.David Bowie is…also a lot about hair. My contribution to the big star celebrations was on my recent shoot for Louis Vuitton. It's a haircut I did with a real kick from the 70's, better known back then as a "mullet or shag "cut.David Bowie and Jane Fonda are possibly the 2 artists  that made this cut most popular.  Here I made  a mix of both the Bowie and... Read more...
Flashback on the Polish Sand Dunes
Flashback on the Polish Sand Dunes
Remember my story in January about the Mirage on the Polish Sand Dunes? Here is a behind the scenes ¨making of ¨ and on my Facebook you can view the result of... Read more...
Germany's Next Top Model - Final 2013
19000 people seated in one arena and televised live ! Thats a bit intimidating when I'd need to dash up on stage during commercial breaks to retouch Heidi's hair. There were light sources coming in from everywhere creating lots of shadows on Heidi's face, so we decided to simply tie her hair away in a clean chic ponytail. Problem solved, no more shadows. This made my job relatively easy, so I did get to enjoy my front row seat watching her show and the guest artists: Robin Thicke , Psy,... Read more...
Cannes Film Festival 2013
I was booked to spend the  week with Heidi Klum when she invited me to join her for the Cannes Film Festival. We had a good time and she stood out as the great lady she is. Her hair was well commented on and I'm quiet proud for my work to be mentioned by the press amongst that show of designer dresses and millions $ jewelry .Staying at the famous Hotel du Cap where one of the functions was being held did help to be on site. Even so to... Read more...
Coming Soon
Coming Soon
Flying Colors
I do get to work with many great makeup artists from all around the world .One in particular I met when i first moved to Europe is Yasmin Heinz . Over the years we have done many creative shoots together.The past years Yasmin has been compiling her archives together to publish. This week ¨Flying Colors ¨ went on sale . At present its only available in German but hopefully soon in English. this publication is for everyone who shares her passion for makeup , especially a great handbook for professionals and young artists working... Read more...
Inspiration & References
Editor's Choice 2024 badge from Optal Daily with a gradient background
Circular logo for 'Daily Bath O-Wards 2025' with a light blue background
Allure Best of Beauty Award Winner 2023 logo on a white background
Marie Claire Hair Awards Winner 2025 badge with pink and black text on a white background
2024 Best Products Editor's Choice badge on a white background
Circular logo for 'Oval Daily Beauty O-Wards 2023' on a pink background
Circular badge with 'She Finds' 2025 winner text on a red background