Wendy says: "You don't need a shelf of styling products. Backstage I work with one or two, and I have never once wished for a third. Choose the formula that solves the problem in front of you, give it five minutes, and stop. Nothing else, because it's confusing. When the hair is truly healthy, it almost styles itself."
How do you lift flat roots in under five minutes?
The second-day root. Spray the Iles Formula Rinseless Root Refresh onto the scalp and roots only and massage it in, then blow-dry the roots in the opposite direction to the way the hair grows. The root lifts and freshens without a wash. It's a rinse-free alternative to dry shampoo that leaves no residue, so nothing is left sitting on the hair. You'll be done in just three minutes.
What's the fastest way to look polished?
The slick. Warm a small amount of the Iles Formula Intensive Hair + Body Balm between your palms and smooth it from the hairline back. Comb through once, then stop. It smooths, tames frizz and gives control with a polished finish, never stiff, and whatever is left on your hands goes on your hands. Two minutes.
How do you get waves without blow-drying?
The air-dried wave. Out of the shower, work the ILes Formula Finishing Serum evenly through damp mid-lengths and ends. Twist the hair into two loose sections, let it dry while you get on with the morning, then shake it out. The serum never weighs the hair down, and if you have one extra minute, a pass of warm air at the end brings it fully to life.
How do you revive yesterday's curls?
Curls, revived. Mist the curls lightly with water, then work the Iles Formula Curl Revive through them and leave them alone. Soft, with no crunch. This is the one step between washes; the full curl ritual is shampoo, conditioner, comb through, turban towel, Curl Revive, and nothing else.
How do you make hair look expensive in one minute?
The finish. A few drops of the Iles Formula Invisible Styling Oil in the palm, rubbed between both hands and slid over the lengths. Clear as water in the bottle, it disappears into the hair and leaves a velvety, frizz-free finish with zero weight. Sixty seconds, and it makes all the difference.
The founder's last word
"A product fills a space. A formula solves a problem." Wendy Iles
Discover the ritual: the Iles Formula Rinseless Root Refresh, Intensive Hair + Body Balm, Finishing Serum, Curl Revive and Invisible Styling Oil.
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