The DNA of Iles Formula

The award-winning Iles Formula Signature Collection is the raison d’être of our brand.

Our haute performance Shampoo + Conditioner + Finishing Serum + Conditioner Distribution Comb instantly transform ALL hair types, no matter how damaged, to sumptuous + lustrous + nurtured hair.

No Sulfates + No Silicones + No Parabens + No Peptides + No Bond Building + Cruelty Free + Sustainably Sourced Ingredients

The Iles Formula Shampoo

- pH 5.5 – 6.0

- For all ages + all hair types.

- Excellent for sensitive skin and scalp.

- Thoroughly cleanses and instantly detangles without drying or stripping away color.

- A colorist’s best friend for improving the hair’s porosity.

- Features 24 key ingredients including; active Vegetal Extracts from the Amazon Forest enhance the hair’s luxurious volume and body, Vitamin B5 / Pantothenic Acid combat dullness and rough texture.

The Iles Formula Conditioner

- pH 4.0 – 5.0

- For all ages + all hair types

- Phenomenal results from the very first use.

- Repairs by instantly shutting down the hair cuticle.

- Does not deposit any harmful residue nor coat the hair with proteins, keratin or scientific blends that build up and eventually cause longer term damage and breakage.

- Instantly restores and revitalizes even the most damaged hair to spun silk perfection.

- Features 36 key ingredients including; Tucuma Palm, Pracaxi Oil from the Amazonian Macrobola Tree, Vitamin E and B, Silk Extracts from Japan to create an immediate voluptuous effect for luxurious volume and body.

The Iles Formula Finishing Serum

- pH 4.0 – 5.0

- Protection against Heated Tools + UV + Color Fade + Frizz + Humidity.

- Lightweight, non-greasy styling formula that will never weigh the hair down.

- Can be applied to wet or dry hair.

- When heat activated, delivers an organic memory and hold to the hair.

- Protects against chemical and environmental damages.

- Ceramic-­like molecules reinforce hair fibers strengthening hair and helping to repair split ends.

- Wendy's original, private, go-to formula for her professional, celebrity work.

- Features 36 key ingredients from Brazil, Australia, Morocco and Japan; Tucuma Seed Butter, Keratin Amino Acids, Macadamia Nut Oils, Hydrolyzed Silk, Panthenol to nourish the hair without ever weighing it down, Vitamin B5 and UVB filters to protect even colored hair from damaging UV rays.

Before and after

No retouching. No extensions. Results after just one application of our 3 step formulas.