About Iles Formula
Une histoire, une marque, des émotions.
"I have always been attracted by lustrous repaired hair, it's just part of the DNA of my approach to hairdressing."
Iles Formula is simply an extension of this and my need to find the perfect instant bespoke antidote against tortured celebrity hair for red carpets and global A-list campaigns.
High-performance haircare that delivers instantly soft, sumptuous, nurtured hair.
These formulas really do transform hair from the very first use. The phenomenal reviews are testimony to our benchmark performance of delivering soft, sumptuous, nurtured hair from the very first use. Its also testimony to Wendy’s 4 decades at the top of her game in hair.
The ingredients in the Iles Formula haircare range have been sourced personally by Wendy from all over the world. Carefully blended together to develop the most powerful complexes, the unique proprietary high-grade repair ingredients are the secret behind the Iles Formula signature spun-silk hair finish.
Imagine that moment you can’t wait to talk about,the magical moment you never wanted to stop touching your hair.
The moment you fell in love with your hair, instantly.
The moment you felt invincibly confident.
The joyful moment of liberation. The moment when you became you. The new you. Invincibly confident.
As one of the most sought-after hair stylists in the industry today, Wendy Iles has become internationally acclaimed for mastering the art and science of hair and beauty.
Our principle
Minimalism meets maximum performance
Passion & Expertise
It’s with these two qualities that Wendy dominates in the highly competitive world of Fashion and Beauty. Without this combination, the Iles Formula challenge would never be possible.
Innovation
The foundation of any authentic act of creation. Wendy Iles groundbreaking Iles Formula predicts our future. We will always strive to be a step ahead.
High Quality & Refinement
Because Wendy believes in perfection and, as a woman, treasures all that surrounds beauty and well-being, we are committed to excellence.
Attentiveness
Our goal is sincere and what we offer the market is a true revolution in haircare. We welcome our customers’ stories. We cherish your feedback as we want to anticipate your needs and desires. Everything we do is thinking of you. Take our bottle, its soft touch fits right into your hand. It stands on its head so you don’t lose any precious product, but much more importantly than any of all this, Iles Formula delivers simplicity with maximum performance, a breath of fresh air in what is an over saturated market of ordinary hair products.
This is why our products stand apart, consumers see and feel the results from the very first application.
