Enjoy free shipping in USA on orders over $80.00. Check out our Subscription Program and subscribe to our newsletter to receive exclusive promotions.


"Vidal Sassoon"


Charlene Dougan Charlene is the Founder and Master Colorist behind Mint The Salon in Midtown Manhattan. With over 20 years of experience, she started her career in London at Vidal Sassoon, much like Wendy herself. Born in London and raised in the…

Iles Formula Hair Talk With Kathy Gilbert & Mark Jones

Meet Kathy Gilbert and Mark Jones, co-owners of Crown Hair in Darlinghurst Sydney. Mark is an expert cutter and Kathy truly appreciates the relationship between colour and texture… An infusion of partners made in heaven. It’s hard to…


It takes one woman who truly owns a look to make a hairstyle iconic. Here is our selection of celebrities who made their hairstyles famous. If you are thinking about a new hairdo, there’s no better place to find your inspiration than here,…

iles formula

Wendy Iles is the co-founder of  Iles Formula. As a hairstylist known to many, Wendy travels the globe with her celebrity clients. Wherever she goes, she always delivers her signature spun silk hair texture on red carpets, editorials and beauty…

Short Hair, are you thinking about a change? Searching for an edgy look to shake up your hairstyle? If you’re tired of your long lengths, you may want to consider a shorter cut that will spice up your look while enhancing your facial…

Hair Inspiration: Cubism

This image above is a Botticelli  hair style I did  around 15 years ago with photographer Felix Lammers and makeup artist Yasmin Heinz. At the time I pulled my inspiration from my Sassoon training ,but  its time again to think of recreating…

Back to Bob

  I had the opportunity to train under Vidal Sassoon, the Master hairdresser from the 70’s who took the cutting of a bob to a whole new other level. His technique requires such precision using smaller blade scissors for small snips…

Swinging London

If you have missed Outtakes the exibition on Vidal Sassoon at the Somerset House , London  you have the chance to catch up. Rizzoli have published an accompanying book: How One Man Changed the World with a Pair of Scissors available at Rizzoli…


I Have an Account


Sign up to be the first to know about new product releases, exclusive promotions and professional hair care advice from our founder, Wendy Iles.

we don’t like spam and will only ever send you really great stuff you’ll love!

shopping cart

No products in the cart.

Failure to join the shopping cart !

Failure to join the shopping cart !

Failure to join the shopping cart !

subscribe bg
processing your payment
Tips and Tricks by
Wendy Iles