The story
Our philosophy
3 step system
  • As one of the most sought after hair stylists in the industry today, Wendy Iles has become internationally acclaimed for mastering the art and science of hair and beauty.

    During her years of work on some of the most prestigious beauty campaigns in the hair industry and serving as a go to hairstylist to top celebrities, Wendy identified early on that she needed super charged high-performance hair care that could provide instant hair repair and visible results for celebrity clients walking the red carpet or models on global beauty campaigns.

    Wendy’s passion for hair – combined with her tireless quest to find formulas to boost hair recovery and health – led her to create Iles Formula.

    Wendy spent a decade scouring the globe to find powerful ingredient blends and complexes that would provide instant results for her high profile clientele. What began as an onset hair secret is now launching to the public. Iles Formula is a 3 step high performance hair care system. It’s unique blend of proprietary high grade repair and care ingredients are the secret behind Iles signature spun silk hair finish.

  • Passion & Expertise
    It’s with these two qualities that Wendy dominates in the highly competitive world of Fashion and Beauty. Without this combination, the Iles Formula challenge would never be possible.

    The foundation of any authentic act of creation.
    Wendy Iles groundbeaking Iles Formula predicts our future. We will always strive to be a step ahead.

    High Quality & Refinement
    Because Wendy believes in perfection and as a woman treasures all that surrounds beauty and well being, we are committed to excellence.

    Our goal is sincere and what we offer the market is a true revolution in hair care. We welcome our customers’ stories. We cherish your feedback as we want to anticipate your needs and desires.

    Everything we do is thinking of you. Take our bottle, its soft touch fits right into your hand. It stands on its head so you don’t lose any precious product.
    The bottle’s design was crafted to look great in your bathroom.

  • On a professional set, the hair stylist has only one chance to get it right. The ILES FORMULA was born out of the need for a high performance professional product that would work fast on any hair texture and deliver perfect results every time. Celebrity clients and industry experts instantly recognized that Iles Formula was the product they were  long waiting for.

    Our one, two, three step system has been the force of Wendy’s professional hairdressing kit for the past four years. It is now through the insistence and persuasion of her clientele – who have experienced all products first hand – that she brings the ILES FORMULA to everyone.

    . It must work instantly.
    . It must work on everyone.
    . It must be as simple as  Shampoo 1,
     Conditioner 2,  Finishing Serum 3.
  • There are 16 key ingredients to the Iles Formula shampoo and 24 to the Iles Formula conditioner and finishing serum. Each ingredient in the formula’s are of the highest quality available, creating a new paradigm for high performance hair care in shampoo, conditioner and serum for all hair types.

    The Iles Formula signature shampoo is made up of antioxidant-­rich ingredients. Free from harsh detergents, silicon and sulfate, this delicate formula cleanses without stripping color or over­-drying. Hand­picked ingredients including active Vegetal Root Juices from the Amazon forest in Brazil and Vitamin B5/ Pantothenic Acid restores the hair shaft and helps to repair split ends, dullness and rough texture. Added Silk Proteins from Japan enhances luxurious volume and body. You will immediately feel the power of Iles Formula by the bounce and luster of your hair after just one shampoo.

    The jewel of the Iles Formula hair care line is the conditioner. It is the raison d’être for the entire collection. This paraben free formula instantly transforms damaged, straw ­like hair into sumptuous spun ­silk perfection. Put to the test on today’s biggest celebrities and on the sets of prestigious directors and photographers- ILES  formula repairs and revitalizes even the most damaged hair since the first treatment.

    Silk Proteins from Japan create an immediate voluptuous effect on the hair while knots and tangles smooth away instantly. Tucuma Palm and Pracaxi Oil extracted from the seeds of the Macrobola Tree are sourced from the Amazon rainforest in Brazil, as well as 16 other proprietary ingredients including Vitamin E and B5 for total hair rejuvenation.

    Finishing Serum
    The Iles Formula finishing serum amplifies the smoothing quotient of hair and delivers a non-­greasy silky finish. This paraben free lightweight formula can be applied to wet or dry hair to protect against humidity, chemical and environmental damages. Hand­picked ingredients from Australia, Brazil, Morocco and Japan make up custom ­blended formulas which include Tucuma Seed Butter, Keratin Amino Acids, nut oils of Macadamia, Argan, Hydrolyzed Silk, and Panthenol to nourish the hair without ever weighing it down. Ceramic-­like molecules reinforce hair fibers strengthening hair and repairing split ends. Additional support from Vitamin B5 and UVB filters protect hair (even colored hair) from damaging UV rays. The serum is the finishing tool in Wendy’s hair care + repair arsenal.