Iles Formula Hair Talk With Ferin Jafarova of Feshkins

Ferin Jafarova from Feshkins, Melbourne

Ferin has a unique eye for creating content, her style is a unique pairing of cool-girl aesthetic that draws inspiration from the 70s & 90s. We share a warm welcome to Ferin to our Iles Formula family. 
To learn more about Ferin, visit her on Instagram, @Feshkins 


  1. What is your relationship with your hair?
    My relationship with my hair has been complicated over the years, but I've come a long way to accept and love it. As a curly girl, I used to straighten my hair all the time to fit in, but now I embrace my natural texture and love experimenting with different hairstyles.

  2. What would you say is the best decade for hair inspiration?
    My favourite decades for hair inspiration are the 70s and the 90s. The 70s had a lot of volume and texture, while the 90s had more sleek and minimalist styles that I love.

  3. How did you hear about Iles Formula?
    I first heard about Iles Formula when I was approached to do an Instagram collaboration. I fell in love with the brand and have been using their products ever since.

  4. Do you read direction for use? And composition of a product? 
    Yes, I always read the directions for use and product composition. It's important to know how to use a product properly and what ingredients are in it.

  5. If you were to share one beauty tip with us today, what would it be? 
    My top beauty tip is to always moisturise a lot, whether it's doing a nourishing hair mask, carrying a hand cream or topping up your facial moisturiser throughout the day. Moisturised skin and hair always look and feel better.

  6. Please tell us a little about your journey to reach your chosen career path today?
    I started my journey as a content creator about four years ago. I've always loved beauty and fashion, and decided to start an online outlet for it where I could share my passion with other people.

  7. What would you say has been your career defining moment?
    My career defining moment was when I landed a collaboration with Farfetch. It was a validation of all the hard work and effort I put into my content creation.

  8. What is the most inspiring thing you've learnt at your job? 
    The most inspiring thing I've learned at my job is that there is always room to grow and improve. There is no limit to what you can achieve if you keep pushing yourself.

  9. If you didn’t do the job you do now, what do you think you would be doing?
    If I didn't do the job I do now, I think I would be an event planner or a teacher. I love being creative and bringing ideas to life but I also love spending time with children.

  10. Your favourite Iles Formula product?
    My favourite Iles Formula product is the Iles Formula Haute Performance Shampoo. It leaves my hair feeling clean and nourished without stripping it of its natural oils.

  11. Your favourite shower dance?
    My favourite shower dance is to any upbeat song that makes me feel happy and energised.

  12. What makes you the most happy?
    What makes me the most happy is spending time with my family and creating content that resonates with my audience. It's a great feeling to know that I'm making a positive impact on someone's day.

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