Iles Formula Women Featuring Venetia Archer

This weeks Iles Formula Women Featuring Venetia Archer is one you won't want to miss. VENETIA ARCHER (@ruubyapp) is the Founder and CEO of RUUBY (, one of London’s leading on-demand beauty services platform. Dubbed the “Uber of Beauty”, the app acts as a digital concierge that seamlessly allows customers to book a menu of different beauty and wellness services to their home or office within 90 minutes. Founded in 2015 by Venetia; a Cambridge graduate who spotted the gap in the market while juggling her previous corporate career with her social life, perpetually finding it difficult to schedule her blow dries and manicures within the usual salon hours, RUUBY has fast become the go-to beauty service in London.

From blowdries, manicures and massages, to vitamin infusions, injectables and more, RUUBY offers the full range of popular beauty and wellness services. With a network of over 450 top therapists on their books, the dedicated concierge team are also available to handle any personal requests made by the customer.

Iles Formula Women Featuring Venetia Archer by ILes Formula


Venetia Archer


Founder and CEO of Ruuby

Relationship with your hair?

I take great care of it, and am currently doing all I can to grow it down to my waist!

Best Hair Inspiration decade?

The Nineties. I love the bouncy blowdry/Versace vibes of the supermodels.

How did you hear about Iles Formula?

I attended a launch event at Harrods and am now a complete convert! Amazing hair care is essential for strong, beautiful hair, and I love these formulas.

What is the most inspiring thing you've learned at your job?

I've learned that if you're creative and work incredibly hard, with dedication, there is very little that will stand in your way to success.


Iles Formula Women Featuring Venetia Archer by Iles Formula

Do you read direction for use?

Yes! I find the science and detail behind products really interesting, and always want to make the most of my beauty investments.

Do you read the composition of a product?

Yes - although I must admit I am still learning.

Your favorite Iles Formula product?

I love the Haute Performance Conditioner. I lather it on, as it’s amazing for hydration and reducing breakage.

Your favorite shower dance?

Well I don't dance in the shower but maybe I need to start!

What makes you the most happy?

When I feel on top of my to-do list, and have enough head space to really enjoy my time with friends and family.

If you were to share one beauty tip with us today, what would it be?

Great skincare! I have really applied myself to my skincare regimen over the past twelve months, and really do see improvements. I love micro-needling as a professional treatment, and get mine done at home with Ruuby.


Iles Formula Women Featuring Venetia Archer by Iles Formula

Being a woman in 2019?

The world is your oyster! I feel that opportunities are opening up, and we have so many more women in positions of power and influence, which is a great place to be.

If you didn’t do the job you do now, what do you think you would be doing?

I honestly have no idea. Ruuby is my life and my passion, and I wouldn't have it any other way.

Which celebrities do you think are wearing great hair at the moment and why?

I always love Diane Kruger's approach to hair. She is very creative with hairstyles and always looks chic.

Thank you Venetia for sharing yourself with us.

Iles Formula Women Featuring Venetia Archer by Iles Formula

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