Wendy Iles is the co-founder of Iles Formula. As a hairstylist known to many, Wendy travels the globe with her celebrity clients. Wherever she goes, she always delivers her signature spun silk hair texture on red carpets, editorials and beauty campaigns of the highest level. Wendy’s work can be seen in numerous editorials with the best fashion photographers and magazines. She also has an extensive celebrity clientele which include Heidi Klum, Kate Hudson, Cheryl Fernandez Versini, Penelope Cruz, Freda Pinto and Keira Knightley to name a few.
Wendy Iles story with hair is unique. One of the many reasons that Wendy is sought out, is because of her extended salon knowledge of hair. Wendy had the privilege to be trained under one of the worlds leading hairstylists Vidal Sassoon himself. The experience as his trainee on the floor formed her to always look for the avant-garde, with impeccable technical precision. From there she returned to Australia to open a very successful salon. She was one of Australia’s first hair stylists to bring the Sassoon cutting methods "down under”. It was at this period that she was discovered by Australian Vogue who gave her the first introduction to freelance work that she is still doing today.
Her knowledge of the Salon floor has given her an edge over many hairstylists on the freelance fashion circuit. She is the first to say her early training days alongside Sassoon formed the craft and discipline that she pulls from frequently even today.
Having her own salon and working alongside salon ambassadors over the years for Wella, Goldwell and L’Oreal has been invaluable to stay in contact with salon operators and their customer needs, as the world of fashion that she floats in and out of is far removed from the real issues on the salon floor. Being able to navigate in an out of the hair world in all it’s different contexts is a luxury Wendy acquired after more than 30 years in the business.
Wendy Iles co founded Iles Formula on June 2015. Iles Formula was born out of her personal need to develop a product for all hair types that repaired the celebrity tortured hair she endures on set everyday. Iles Formula has been her private on set tool for 4 years until last June when Iles Formula was launched in USA.
When asked about Iles Formula and what makes it so good?
She is quick to answer “Firstly I'm a woman (who has long hair) who loves everything about hair. I breath hair, I dream about hair. When I set out to create these formulas I knew exactly what results I was looking for. I also did it carte blanche with the courage and determination to keep going until I reached perfection in performance. I managed to succeed what I set out to do, perhaps because of my diverse experience, working on problem heads the world over. I knew this range had to be performing on the highest level, I also knew it had to be easy and simple as these formulas had to travel with me on every job and perform on everyone's hair that was in my chair. They also had to perform quickly as time is money on set and celebrities never have time."
Today now that we have launched, this is a huge plus as the range remains simple with perfect performance and no confusion to consumer.
These are the fruits of her hard work and passion for hair Iles Formula shampoo, Conditioner and Finishing Serum.
Wendy has been nominated by #HBA for the #HollywoodBeautyAwards in Los Angeles this month for
The Highest Achievment in Hair Award. We wish her every success with this honorable nomination.